Beauty and Health Marketing Promotions Target Market 
Inside Retail
MARCH 14, 2024
Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
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Small Biz Trends
OCTOBER 21, 2021
A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.
Small Biz Trends
JUNE 7, 2022
What is a niche market example for a vegan business? The Vegan Market in 2022. This market is expected to increase in value to about $22 billion globally by 2025. With this market expected to continue its strong growth, it’s clear that the vegan lifestyle is here to stay. Vegan Beauty Products Business.
Wiser
APRIL 23, 2020
This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?
Retail TouchPoints
OCTOBER 13, 2020
However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. If it’s a health and beauty or food and beverage product, were harmful chemicals used at any point in production — and were they tested on animals?
Indigo 9 Digital
MARCH 8, 2023
The beauty brand which was ranked as the number one cosmetic brand with teens ahead of Fenty Beauty and Maybelline is on a tear. Americans are cash-strapped and their everyday spending continues to outpace their income, which is impacting their ability to save and plan,” said Anuj Nayar, LendingClub’s financial health officer.
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