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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The national ad spot will air across linear and streaming TV and social media, featuring a cast of creators and beauty influencers.

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. She believes beauty brands need to be uplifting and contribute to a sense of self-care and holistic well-being for customers. These are line extensions of the brand’s mantra of ‘beauty inside out’. Trends like skin minimalism are on the rise.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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Asda opens world’s first supermarket spa to promote new Health Menu range

Retail Gazette

Asda is launching the world’s first supermarket spa to celebrate the arrival of its new Health Menu range, which aims to “bring simplicity and affordability back to health” The limited time spa will offer an array of holistic health treatments paired and price-matched with products from the new range.

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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story.

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Adore Beauty posts growth despite challenging market conditions

Inside Retail

Online beauty retailer Adore Beauty has reported revenue of $47.5 The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. million for the first quarter ended September 30, up 4.7 per cent year over year.

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Cult Beauty bans retouched models

Retail Gazette

// Cult Beauty bans airbrushed photos from of all its products // The move is part of a new campaign from the retailer to promote healthier beauty standards Cult Beauty has banned retouched photos from its website as it looks to promote healthier attitudes towards beauty standards.