Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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Mass Relators

MAY 21, 2021

WOONSOCKET, RI — CVS Pharmacy said Friday that its beauty images are now fully compliant with the company’s commitment to be transparent with customers about the digital alteration of photos. The CVS Beauty Mark mission was driven by data that connected the propagation of unrealistic body images to negative health effects.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Inside Retail

SEPTEMBER 5, 2021

Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey. “Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’.

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Retail TouchPoints

JANUARY 3, 2023

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

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Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. And we had about 30 per cent market share in sunglasses. If you’re going to get into a marketing fight with someone, you’ve got to have a strategic advantage.”

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Still, it was trailing Lazada in its home country of Singapore, as well as in the Philippines, Malaysia and Thailand – four of the key Southeast Asian markets in which it was operating. on 24 June.

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Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

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Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Tapping into the US$108 billion cashback market.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. It was created as a one-stop destination for all things beauty, fashion, education and fun,” he added.

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Retail Gazette

DECEMBER 28, 2023

She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer. However, beauty industry expert Boyd – who had previous worked for L’Oréal and Bourjois – is delighted to be back in the UK.

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Retail TouchPoints

SEPTEMBER 12, 2022

Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. Even if customers are persistent and buy your products from resellers on secondary markets, you’re still missing out on so much. Let’s look at why. Bots break down customer trust and loyalty.

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Retail TouchPoints

MAY 6, 2021

The opportunity to use these channels to share relevant, engaging and entertaining content is clear, but brands and their content creator partners are struggling with social networks culling content that doesn’t fit standard definitions of beauty and health. Social media has been a driving force for the authentic marketing movement.

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Inside Retail

DECEMBER 20, 2021

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. Three separate sales events ran from one, into another and then into the other,” the spokesperson said.

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VMS

SEPTEMBER 30, 2021

Advertisement. More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Advertisement. Advertisement. That retailer is Target.”. In all, it has just over 1900 stores.)

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Rangeme

AUGUST 12, 2022

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

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Rangeme

OCTOBER 14, 2021

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. In the past few years, the subscription box market reached new heights in 2021, projecting more than $15 billion in sales. Source: Kustomer.

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Rangeme

MAY 24, 2022

Read on to learn more about what makes a product sustainable and a few of the green alternatives in today’s household goods market. These can be harmful to the environment and the surfaces being cleaned, as well as to the health of the people and pets living in the household. What makes a product sustainable?

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Mass Relators

JANUARY 20, 2023

In 1983, Vasos was a recent graduate from Western Carolina University, having earned his degree in marketing. At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s He was promoted to executive vice president and chief operating officer at Longs Drug in 2006. “My s management training program.

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Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales. Offer free samples.

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365 Retail

NOVEMBER 1, 2023

For brands, retail media offers an effective complement to or even replacement for search advertising, as many queries now begin directly on ecommerce sites and apps rather than search engines. For retailers, other than potentially interrupting the customer journey, there’s less to lose by advertising products sold on another retailer’s site.

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Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. Advertisers often use the same text for these separate entries. One such method is strategically configuring the product description attribute.

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Independent Retailer

DECEMBER 9, 2022

Search for the products on social media platforms , as well, so you can see if any influencers are promoting them or similar items and get a taste of just how popular the merchandise is. . Other popular categories on the B2B directory include Apparel, Dropshippers, Electronics, Health & Beauty, Jewelry, Smoking Products, and more.

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Retail Geek

FEBRUARY 24, 2021

Where I was in various leadership positions in the advertising sales and marketing teams over there, I joined in February 2012 and prior to that I was at Yahoo prior to that. Ultimately they became things that were overtime well understood and really performing, pieces of advertising and marketing and.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Retail Geek

JUNE 25, 2021

So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.

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Rangeme

JULY 12, 2022

For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) Market overview. Market size. 15 Leading grocery retailers in Canada in 2020, by market share. Could a path to U.S. retail growth lead right next door?

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Inside Retail

SEPTEMBER 4, 2022

The merger also gives Lovehoney access to new regions, such as France, Switzerland, Germany, Canada, Asia and America, and the opportunity to tailor its message to individual markets. “We We have this real, global purpose and impact. The brand has over 18,000 Trustpilot reviews and an average ranking of 4.8

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Retail Geek

JANUARY 22, 2021

Retailer offers viable health alt insurance option to consumers. Scot: [11:10] Yeah this is where oddly enough to pandemic Health my prediction. Installment Payments heat up – At least one company is acquired (Affirm, Afterpay, Klarna, QuadPay, Sizzle) Yes (IPO’s). Digital in-store heats up, QR codes make a comeback Yes.

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Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp. Transcript.

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Retail Geek

SEPTEMBER 27, 2022

Brand names and Sporting Goods retailer so predominantly in the baseball and softball market and we’re on Amazon Walmart eBay and on our Shopify site. Amazon and helping with them their Logistics and health and beauty and those are very. And been involved in e-commerce and various other companies and degrees.

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Rangeme

DECEMBER 7, 2021

Beauty leaders want consumers spanning the full rainbow of complexions to feel welcomed and valued. Ulta Beauty is investing $20 million in media across multicultural platforms to reach Latinx and Black consumers, and Sephora launched its first campaign celebrating Black-owned brands. Gut health. Gut health brands in the U.K.

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Retail Geek

JULY 26, 2023

6:57] Also and I know even, Wes about the specific nuances event of individual vendors but the there was a robust Exhibit Hall at Commerce next and by far the most common vendor is a all-in-one, AI based marketing Suite so you know all these tools that have like a CD P email server SMS server personalization engine like all of these sort of.

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