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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Beauty dupes are all the rage, but are they ethical? It’s complicated

Inside Retail

As a result, beauty consumers, in particular, are searching for ways to try the hottest products, for a fraction of the price. Beauty dupes, short for duplicates, are a big business. From bloggers to TikTok creators to news publications – everyone appears to be reporting on the best beauty duplicates money can buy.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. LIAs promote available products that shoppers can receive via curbside store pickup. Learn From: Health & Beauty.

Marketing 210
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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

Marketing 130
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How Superegg founder Erica Choi went from Barneys to building her own brand

Inside Retail

Launched in 2020, Superegg is a premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg’s nutritional value for the skin’s well-being. With Superegg, we aim to promote self-care and nourish the inner self through sophisticated and thoughtful products.

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ACCC to conduct ‘internet sweeps’ targeting greenwashing

Inside Retail

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.”

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Lush urges government to create animal-free testing

Inside Retail

Lush expects MPs to receive over 23,000 signed letters from its customers as part of the company’s promotion of Animal-Free Science Advocacy’s ‘I am not a labtool’ campaign. The promotion will run until April 10. The post Lush urges government to create animal-free testing appeared first on Inside Retail Australia.