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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. This flurry of legislative activity comes at a good time — and with good reason. In the U.S., The tide is turning.

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5 Tips to Add Extra Privacy in Your Outdoor Space

Retail Focus

Anyone planning a garden overhaul in the next few weeks might want tips on how to add layers of extra privacy so that the space can be enjoyed fully. Think about walls and screening options A traditional garden fence that’s well maintained will always provide a good degree of privacy – but there are other screening options to consider.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy? Balancing Privacy and Personalization. Data privacy practices should work seamlessly to enhance the individual experience.

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Have privacy breaches changed the way retailers approach customer data?

Inside Retail

He believes that brands are seeking to minimise the information they are choosing to store, citing the fact that some companies are moving away from asking for date-of-birth details, and are instead wanting to verify whether the customer at hand is over 18. I think retailers are continuously getting better at protecting customer data.

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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. But there are glimpses of hope — the upcoming California Privacy Rights Act ( CPRA ) will be the closest thing the U.S.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Marketing 278
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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.