Retail TouchPoints
JANUARY 31, 2024
Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.
Retail Wire
JANUARY 29, 2024
Reddit is preparing to go public, eying a significant valuation of at least $5 billion. With plans to make the move this spring, this development has generated buzz within the investment community.
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Inside Retail
SEPTEMBER 6, 2023
While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I It’s driving customers into a dark secondary market, where they risk buying a lemon, or, worse, a fake,” he stressed.
Retail TouchPoints
FEBRUARY 19, 2024
Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.
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It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. Lastly, get a glimpse at where AI will go next and how you can measure its effectiveness going forward. AI is everywhere. But not every use of AI provides the same value to your brand.
Inside Retail
JANUARY 30, 2024
Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.
Retail TouchPoints
FEBRUARY 8, 2024
Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.
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Using Sephora as a case study, this webinar walks through a composable commerce migration and looks at: How Sephora made the switch to composable commerce How a flexible and agile composed solution can help you overcome economic and market uncertainties How you can create revenue through an incremental composable commerce implementation
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.
Speaker: Peter Kraemer, Chief Supply Officer of Anheuser-Busch InBev
Innovation through exploration, development, and scaling of technology has enabled markets across the globe to remain agile while responding to challenging times. The past few years have shown us that nothing is constant in the supply chain industry. In fact, change is inevitable.
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