Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

Grill’d marketing deemed “extremely inappropriate”

Inside Retail

The suggestion of sexual violence at the start of the advertisement was extremely inappropriate in an advertisement for burgers.”. The post Grill’d marketing deemed “extremely inappropriate” appeared first on Inside Retail.

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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security.

Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. One was SMS marketing.

How to make localised marketing easy

Inside Retail

One of the hardest parts of marketing a large-scale brand, whether it be nationally or internationally, is ensuring there is a solid, overarching message, but also that each market is receiving localised and relevant content. Business Latest Marketing Partnered Content Dashing Group

Woolworths taps into ‘endless aisle’ with Everyday Market

Inside Retail

Everyday Market sits within the Woolworths website and complements its food and grocery range with a selection of products across household, baby, toys, pet care, health, and beauty. Many Woolworths-owned businesses are Everyday Market partners, including Big W, Healthylife, and PetCulture.

Space NK immersive beauty experience in Old Spitalfields Market, London

Retail Focus

Space NK brought their ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market between Friday 30 July – Sunday 1 August. The post Space NK immersive beauty experience in Old Spitalfields Market, London appeared first on Retail Focus - Retail Design.

Ebay cements focus on $1bn sneaker market with authenticator acquisition

Inside Retail

The product is shipped with a unique NFC tag which shows a digital authenticity certificate to the buyer, showing product details and date of authentication, at no extra cost. The post Ebay cements focus on $1bn sneaker market with authenticator acquisition appeared first on Inside Retail.

Coles upskills marketing team with mini MBA course

Inside Retail

Supermarket giant Coles is looking to power up its marketing with a partnership with award-winning marketer Professor Mark Ritson. When I created the Mini MBA in Marketing it was apparent that we needed forward thinking, advanced marketing companies to partner with.

Preview 2022 Styles & Fashion at Midwest Market Days

Independent Retailer

No matter what type of merchandise you are looking for, Midwest Market Days has a supplier for you. Midwest Market Days’ next event takes place from December 5-7, 2021 in Illinois. At Midwest Market Days, each buyer is greeted personally by trade show staff.

Secure your future at Marketing Velocity Digital

Cisco Retail

Meet our new Head of Global Partner Marketing at Marketing Velocity Digital . As a Marketing organization, we strive to support, enable, and lead our partners to growth. Luxy Thuraisingam Senior Director of Global Partner Marketing.

Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Williams as its new chief marketing officer. He also led BBDO’s Singaporean hub and spent nine years at Fallon in London.

Survey Reveals Consumer Marketing Preferences

Independent Retailer

Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. by R.R.

Island Poké Opens at Camden Market

A1 Retail

LabTech, owner of Camden Market, has announced the launch of a first-ever kiosk for award-winning poké bowl brand, Island Poké.

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Ready, set, sale: Why your Black Friday marketing should start now

Inside Retail

This is also true from a cost perspective, with our conversion lag data indicating the first two weeks of October are the best time to market to customers at a more cost-effective rate. Business Latest Marketing Opinion Professional Supply chain Black Friday

Harris Farm Markets takes premium approach to food waste

Inside Retail

Australian grocery retailer Harris Farm Markets is introducing a new food waste initiative at its stores which will see perishable food items, that would otherwise have been thrown out, upcycled into premium products. Harris Farm Markets’ Re-purposeful Picks range.

Expanded Resources at Summer 2021 Atlanta Market

SGN Magazine

Registration is now open for the Summer 2021 Atlanta Market (showrooms July 13-19, 2021; temporaries July 14-18) which marks a major advancement in its post-pandemic rebound with its most expansive product offerings since the beginning of the COVID-19 crisis.

Four out-of-the-box influencer marketing strategies

Inside Retail

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. The post Four out-of-the-box influencer marketing strategies appeared first on Inside Retail. Business Marketing Professional influencer marketing

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail Touch

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is content marketing?

What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. How do You Define a Niche Market? How a Niche Market Works. 10 Amazing Niche Market Examples.

The market for luxurious gifting

Retail Focus

Together with Angelic Diamonds, retailers of diamond rings , we take a look at the market of expensive goods and investigate how some items earned their price tags. . The growing digital world is also influencing the luxury market. One dog collar was valued at an astounding $3.2

How Does Wiser Define Market Listening?

Wiser

It’s hard to set the right price, build the perfect promotion, launch a new product, or otherwise achieve eCommerce success in your market. One way is through market listening. But what is market listening? What is Market Listening? Data Quality market research

Booktopia restructures marketing team to reach broadening audience

Inside Retail

Online book business Booktopia has expanded and restructured its marketing team in an effort to better support its multiple business units and brands, as the book retailer looks to acquire new businesses moving forward.

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail Touch

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Leveraging Conversational Marketing.

Sex no longer sells at OnlyFans: What does it mean for retail?

Inside Retail

Hill said a move towards brands over influencers could give OnlyFans a unique differentiation in the market. While it wasn’t purely aimed at brands, it was attempting to connect young people to premium content makers via subscription and pay-per-view.

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What Is a Marketing Campaign Calendar?

Cross Cap

As part of your company’s digital marketing team, you’ve got objectives to meet and prospective customers to convert. A marketing campaign calendar is an easy-to-read and -use map for each marketing operation. The Benefits of Leveraging a Marketing Campaign Calendar.

Jamestown Expands Central Food Hall at Ponce City Market in Atlanta

Shopping Center

Atlanta — Jamestown has expanded the Central Food Hall at Ponce City Market, a mixed-use development located in Atlanta.

Sherpa’s incredible rise as last-mile delivery market booms

Inside Retail

With its award-winning, intuitive SaaS-based delivery app platform, Sherpa’s rapid growth is not only testament to its quality service, but also proof of an unprecedented boom in the last mile deliveries market. We deliver at speed and we provide multiple delivery options, all same-day.

Personalized Packaging Drives Loyalty & Market Share

Independent Retailer

The same can be said for businesses looking to gain market share. In an age of personalization, focusing on custom packaging can provide a measurable advantage at a much smaller cost than other personalized elements. Executing at Scale. by Jamie Saucedo.

Price Chopper, Tops Markets complete merger

Mass Relators

SCHENECTADY, N.Y. — Price Chopper/Market 32 and Tops Markets announced the closure of their previously announced merger on Monday, after the deal was approved by the Federal Trade Commission. C&S will continue to recognize the union workforce at these locations.

Facts and Myths About Video Marketing — The Holiday Edition

Retail Touch

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. Here’s a look at the hard facts and myths that exist about video marketing.

Fashion chain Rodd & Gunn opens bar at Chadstone

Inside Retail

Kiwi fashion label Rodd & Gunn has introduced ‘The Lodge Bar’, its first experiential retail concession, at Myer Chadstone. . This memorable launch marks the start of big things to come within the market,” the company said.

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail Touch

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing.

How COVID-19 Transformed Marketing Departments

Cross Cap

Large corporations had a challenge to swiftly transform as they have mostly operated with employees at their corporate locations. Up until now, marketing departments within large enterprises have worked as a close-knit group ensuring their strategy, plan, and execution are aligned.

CHPA’s Self-Care Marketing Award Winners

Mass Relators

There was also a live watch party hosted at the Emerson Group Studio in Wayne, Pa., Self-Care Marketing Awards, which recognize the strategic innovation and marketing expertise of CHPA member companies in both the over-the-counter (O-T-C) medicine and dietary supplement industries.

Marketing in a Post-Pandemic World

Cross Cap

One area that has been changed beyond recognition in the past year has been marketing. A marketing strategy a year ago looked very different from the strategies of today, and tools such as the marketing calendar weren’t ubiquitous within marketing teams. .

Sephora Enters U.K. Beauty Market

VMS

Sephora (Seattle) has purchased of online beauty retailer Feelunique, marking its entrance into the British beauty market, reports Pymnts.com. million active customers and was valued at more than $10.5 Beauty Market appeared first on Visual Merchandising and Store Design.

All-in-one fresh foods market, catering and event location BRIDGE opens in Zurich

Retail Focus

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.

Can Amazon blow out the hair care market?

Inside Retail

Technology is at the heart of the decision-making process when it comes to embarking on a new ‘do, with the hairdresser’s knowledge and expertise one-upped by augmented reality (AR) consultations that allow customers to try on virtual hair colours.

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail Touch

The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. In a market like this, however, the movement toward data is often accompanied by an unhealthy euphoria.

Clean Kitchen launches at Camden’s Buck Street Market

A1 Retail

LabTech, owner of Camden Market, has announced the launch of plant-based concept, Clean Kitchen, at Camden’s Buck Street Market, the UK’s dedicated eco-conscious destination. LabTech acted on behalf of Buck Street Market, Clean Kitchen dealt direct.

RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

The 2021 Global Market: Fall Experience was a four-day virtual product discovery experience held October 18-22, facilitated by ECRM and powered by RangeMe. Generation Z was a hot topic during Global Market, as retailers have started recognizing their influence on consumer spending.