Retail TouchPoints

DECEMBER 8, 2023

Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play with yarn), but they are nevertheless teaming up for a limited-time holiday cross-promotion. Michaels’ email subscribers have received a 20 % off PetSmart coupon (good through Dec. 10 and only in the U.S.),

Promotions 264

Promotions Marketing ATS 264

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Inside Retail

NOVEMBER 15, 2023

The rollout follows extensive trials at several stores in Queensland, NSW, SA and WA, where the signage received a positive customer response. ” Customers visiting any Liquorland, First Choice Liquor Market, and Vintage Cellars stores can access support services by scanning a QR code on their mobile device. .

Promotions 246

Promotions Management Consumer Marketing 246

Retail TouchPoints

APRIL 11, 2022

Lowe’s has promoted Brandon Sink to EVP and CFO, effective April 30, 2022. Sink, currently SVP of Retail Finance at the retailer, will replace Dave Denton, who is departing to pursue another opportunity. Prior to his time with Lowe’s, Sink worked at Deloitte and Nucor Corporation.

Finance 288

Finance Promotions Accounting Returns 288

Retail TouchPoints

AUGUST 8, 2022

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings. Retention Rewards to Foster Loyalty.

Promotions 277

Promotions Merchant Services Shipping Consumer 277

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 165

Marketing Promotions Advertising ATS 165

Inside Retail

MARCH 3, 2024

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. Many loyalty programs are ineffective and their returns are unknown at best, and margin erosive at worst.

Marketing 290

Marketing Customer Retention Returns Promotions 290

Retail TouchPoints

OCTOBER 4, 2022

Starboard Cruise Services , the LVMH Moët Hennessy Louis Vuitton luxury retail-at-sea company, has promoted Sherrie Day to the role of Global Head of Merchandising. Day spent more than 18 years at Target where she led buying and merchandising in a number of senior roles.

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Promotions Boutique Shipping Shopping 317

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 306

Marketing Promotions Advertising Planning 306

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

AUGUST 26, 2022

Dollar General has promoted John Garratt to President and CFO, effective September 1, 2022. From 2004 to 2014 he served at Yum! He also has experience as Plant Controller for Alcoa and in various financial management roles at General Electric. said Jeff Owen, COO at Dollar General in a statement.

Promotions 264

Promotions Finance Accounting Management 264

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Marketing 287

Marketing Drop-Shipping Promotions Checkout 287

Retail TouchPoints

APRIL 12, 2023

She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ projects and personal preferences, launched a media measurement practice and changed the marketing team’s key metrics to deliver better enterprise, department and incremental sales.

Promotions 354

Promotions Marketing Management ATS 354

Retail TouchPoints

JULY 21, 2022

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. Nordstrom, Inc.

Marketing 300

Marketing Sporting Goods Merchant Services Apparel 300

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far. JSHealth Vitamins.

Marketing 278

Marketing Promotions Consumer Management 278

Retail TouchPoints

JUNE 28, 2022

Brad Lande-Shannon has joined the company as Chief Marketing Officer (CMO) and Tyler Wozny has been promoted to the post of Chief Digital Officer. The retailer’s products are available on Amazon and at Ulta and Ulta Beauty at Target stores, as well as its own Hair Color Bars.

Marketing 262

Marketing Promotions Location ATS 262

Retail Dive

APRIL 17, 2024

A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.

Marketing 109

Marketing ATS Promotions 109

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. consumers have at least one email account, with the average addresses per person totaling 2.5.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail TouchPoints

SEPTEMBER 15, 2023

has announced a series of executive leadership appointments across its merchandising and store organizations, effective immediately, including the promotions of Jamie Nordstrom to the role of Chief Merchandising Officer, Fanya Chandler to President of Nordstrom stores and Gemma Lionello to the newly created role of President of Nordstrom Rack.

Merchandise Store 264

Merchandise Store Promotions Store Operations Management 264

Retail TouchPoints

MARCH 17, 2023

Beauty brand Glossier has expanded its all-women leadership team with three C-suite appointments, including the promotions of Marie Suter to Chief Creative Director and Kleo Mack to Chief Marketing Officer, as well as the hiring of former Chanel executive Chitra Balireddi as Chief Commercial Officer.

Marketing 264

Marketing Wholesale Promotions Customer Experience 264

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Inside Retail

NOVEMBER 27, 2022

The project aims to showcase previously-derelict properties as attractive commercial spaces, promote local artists and makers, and improve the look and feel of the local retail precincts. It has since expanded to 12 sites and 20 shops, promoting 38 diverse businesses and artists across the municipality. I had to stop and take a look”.

Promotions 242

Promotions Shopping Marketing ATS 242

Retail TouchPoints

OCTOBER 22, 2020

As the pandemic moves into new phases, responses lurch wildly between complete lockdowns to fast-track reopenings and back to lockdowns, at different cadences in every country, state or even locality. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

Promotions 271

Promotions Markdowns Returns Shopping 271

Inside Retail

JUNE 14, 2023

According to Damien Schricke, head of RedMart and grocery at Lazada Singapore, the preference accelerated during the pandemic and has remained since. House brands at Cold Storage, Fairprice and Sheng Shiong have already gained widespread popularity and acceptance. Others may follow.

Marketing 246

Marketing Grocer Promotions Supermarket 246

Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. However, simply tagging an email for a pair of leggings at 40% off with a “new year, new you,” message is not going to satisfy shoppers.

Marketing 264

Marketing Shopping Fashion Checkout 264

Retail TouchPoints

AUGUST 18, 2023

McLay, who joined Walmart in 2015, had roles in strategy and supply chain and led the retailer’s Neighborhood Market business before taking on the top jobs at Sam’s Club. from Australia after spending the early part of her career at Woolworths and Qantas. Chris Nicholas, currently COO of Walmart U.S., McLay had moved to the U.S.

Promotions 246

Promotions Marketing Management Store Operations 246

Retail TouchPoints

JULY 7, 2021

Belk has promoted President and Chief Merchandising Officer Nir Patel to CEO as the company also makes two other executive changes. Patel added the President title in 2020 as he assumed additional responsibilities for marketing and ecommerce. We quickly adapted to the challenges the pandemic threw at us this past year.

Promotions 264

Promotions Visual Merchandising Marketing Shopping 264

Retail TouchPoints

AUGUST 25, 2022

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend. Focus on key automation.

Marketing 334

Marketing Shipping Promotions Accounting 334

Mass Relators

MARCH 31, 2024

. — Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

Promotions 52

Promotions Merchant Services Planning Beauty and Health 52

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

Marketing 130

Marketing Promotions Planning Shopping 130

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% billion in 2022, according to Statista. of all U.S.

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

JUNE 16, 2021

Starbucks has made several leadership appointments, including promoting John Culver to Group President, North America and COO, effective June 28, 2021. The retailer also promoted Michael Conway to Group President, International and Channel Development. Additionally, Michelle Burns was promoted to EVP, Global Coffee, Tea and Cocoa. “As

Promotions 213

Promotions Planning Marketing Store Operations 213

Inside Retail

APRIL 12, 2024

Against this backdrop comes the latest creative refresh from DFO, highlighting that its national portfolio of seven outlet centres is more than just premium brands at the best prices, it is also an increasingly interactive and great customer experience. As a touch point, we measure brands and energy. What’s the driver?

Marketing 130

Marketing Fast Fashion Fashion Accessories 130

Retail TouchPoints

JULY 21, 2021

Launching in select retail locations and on jcp.com October 2021 , JCPenney Beauty will go to market with Thirteen Lune as its flagship partner. The core mission of JCPenney Beauty is to create a “hyper-inclusive,” omnichannel experience that “exemplifies [the retailer’s] commitment to amplify diverse and inclusive beauty brands.”

Promotions 290

Promotions Location Shopping Consumer 290

Inside Retail

APRIL 8, 2024

The showroom not only marks a significant expansion for iMotorbike but also heralds an industry-leading partnership with the Selangor Technical Skills Development Centre (STDC) aimed at upskilling young people in the region and strengthening the company’s talent pipeline. billion in revenue this year and grow at a CAGR of 2.37

Marketing 130

Marketing Payment Services Fulfillment Planning 130

Retail TouchPoints

SEPTEMBER 9, 2022

Lowe’s EVP and Chief Brand and Marketing Officer Marisa Thalberg has left the company after working with the home improvement retailer since February 2020. To improve alignment across the business and position Lowe’s for success, we need deep integration between marketing, merchandising and stores,” said a company spokesperson.

Marketing 273

Marketing Store Operations Promotions ATS 273