Retail TouchPoints

MAY 2, 2024

“We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer. Callahan is rejoining Beyond, Inc.,

Specialty Retailers 277

Specialty Retailers Promotions Marketing Retail Marketing 277

Inside Retail

FEBRUARY 16, 2023

As travel picks up in Southeast Asia, retailers, brands and marketers are revving up promotions and campaigns to encourage consumers to splurge on impulse purchases. “We We’ve observed an acceleration of the ultra prestige segment, especially in the more mature luxury markets of Asia and the Gulf,” she stressed.

Retail Marketing 130

Retail Marketing Marketing Returns Consumer 130

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 284

Marketing Promotions Advertising Comparison Shopping 284

Retail TouchPoints

MAY 19, 2021

Data is driving the return to in-store shopping and the approach you take to your marketing efforts. Essentially, a good feed management solution allows you to take an individualized approach to marketing while maintaining your brand identity across multiple platforms, both online and in stores. Implement local inventory ads.

Retail Marketing 171

Retail Marketing Marketing Shopping Returns 171

Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

Marketing 249

Marketing Fulfillment Promotions Retail Marketing 249

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. However, retail marketers risk wasting more available cash by failing to shift the budget away from low-availability items.

Retail Marketing 52

Retail Marketing Marketing Promotions Management 52

Retail TouchPoints

OCTOBER 14, 2021

To say everyone is worn out is probably an understatement, and by all accounts marketers in particular are feeling the pressure — a staggering 70% of marketing executives said the pandemic has left them “completely exhausted,” according to a new report from Accenture Interactive.

Marketing 296

Marketing Promotions Consumer Customer Experience 296

Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

Grocer 251

Grocer Advertising Promotions Point of Sale 251

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? At TRA, we don’t just have a finger on the pulse but a stethoscope. We look at trends, shafts, signals, and drivers as they’re happening, and even before they happen.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Retail TouchPoints

APRIL 5, 2024

The velocity of the buying cycle for iGaming companies is 10 times that of online retail, and much more than 10 times faster if a trip to a physical store is factored in. iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. Contrast that to retail. About four in five U.S.

Customer Retention 305

Customer Retention Marketing Consumer Shopping 305

Retail TouchPoints

JANUARY 25, 2022

In the retail industry, many organizations are at a pivotal moment of forging a path forward to define the future-state customer experience where the physical and digital converge. As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022.

Management 260

Management Marketing Customer Experience Inventory Management 260

365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Marketing Translation. Research International Markets. Utilise Social Media.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail TouchPoints

SEPTEMBER 15, 2021

Whether the result of forgetfulness or indecisiveness, many of these cart abandonments are actually salvageable, depending on a retailer’s willingness to embrace innovative and creative marketing tactics. A dull hook isn’t likely to get you any fish (read: customers) at the end of the day.

Marketing 245

Marketing Consumer Accounting Promotions 245

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail Next

SEPTEMBER 26, 2019

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Leverage email marketing. It makes marketing easy and effective.

Retail Marketing 52

Retail Marketing Marketing Customer Retention Promotions 52

Retail Bound

APRIL 11, 2022

Most startup brands don’t spend enough time thinking about retail alignment and in the process miss valuable market opportunities, or even worse, get opportunities that nearly bankrupt their company. Good retail alignment means you’ve mapped out retailers and channels that are ideal for you at different stages of your company’s growth.

Retail Marketing 52

Retail Marketing Marketing Specialty Store Shipping 52

Tokinomo

SEPTEMBER 29, 2023

The retail tech world is buzzing with excitement, and for a good reason! Tokinomo, the trailblazers of retail marketing technology, had its moment in the spotlight at the Progresiv ReTech & Digital event held on September 14.

Promotions 130

Promotions Retail Marketing Marketing ATS 130

Retail TouchPoints

JUNE 30, 2020

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before.

Marketing 164

Marketing Payment Services Apparel Fashion 164

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S.

Marketing 208

Marketing Beauty and Health Sporting Goods Advertising 208

Retail TouchPoints

NOVEMBER 23, 2022

From a marketing perspective, why would you ignore the activity happening?” said Eric Meth, Chief Revenue Officer at Surfside in an interview with Retail TouchPoints. “ Are your budtenders adequately promoting products that are relevant to consumers? It’s important to always be looking at your data and sales trends.”.

Marketing 274

Marketing Promotions Retail Marketing Returns 274

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. Robin Coles, Managing Director EMEA at XCCommerce.

Promotions 52

Promotions Consumer Management Advertising 52

365 Retail

APRIL 4, 2024

Pricer, the leading in-store automation and communication solutions, will showcase new connected stores solutions at the Retail Technology Show , taking place at London’s Olympia on 24 & 25 April, 2024. Our customers need scalable and reliable tools to build their business for the future.

Outdoor 52

Outdoor ATS Visual Merchandising Fashion 52

Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan.

Fulfillment 264

Fulfillment Finance Promotions Customer Experience 264

Wiser

MARCH 30, 2021

Market intelligence—this is one of those fun terms that could mean a million different things to a million different people. Unfortunately, that vagueness makes it easy to overlook how critically important market intelligence is. What Is Market Intelligence? Why Is Market Intelligence Important?

Marketing 78

Marketing Promotions Retail Marketing ATS 78

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success.

Advertising 250

Advertising Apparel Consumer Marketing 250

Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. At the recent ISE 2024 digital tech event in Barcelona, PPDS, the exclusive global provider of Philips professional displays, launched the new Philips Unite LED All In One Series of screens for use in retail environments.

Promotions 162

Promotions Shopping Marketing Consumer 162

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

Point of Sale 288

Point of Sale Checkout Consumer Promotions 288

365 Retail

OCTOBER 31, 2022

While consumers are still preoccupied with settling into back-to-school routines, forward-thinking marketers know it’s time to kick their efforts into high gear. As it stands, the United Kingdom is the leading holiday retail spender in Europe. . Retail marketers should now be getting their contacts list in order.

Marketing 52

Marketing Customer Retention Retail Marketing Consumer 52

Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Then there is the floor beneath them. Ideal for mid-term use, this product can be installed by any employee.

Outdoor 162

Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

MARCH 23, 2023

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. So to be able to have something that you control, that is your audience that has opted in to hear from you , is very different and inherently valuable.”

Marketing 289

Marketing Promotions Jewelry Management 289

Retail TouchPoints

JULY 20, 2023

Retail marketing lives and dies by one main principle: the voice of the brand. Retailers understand the importance of a distinct brand voice and how that connects to long-term customer loyalty — but generative AI is changing the game. We all know personalization is not new to retailers.

Outdoor 167

Outdoor Marketing Consumer Retail Marketing 167

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. In fact, Smartly.io

Advertising 275

Advertising Social Commerce Consumer Marketing 275

Retail Next

FEBRUARY 24, 2020

Business owners and managers face competition from area stores, big-box retailers, and internet giants. Promoting eco-friendliness could create a strong competitive advantage for brick-and-mortar stores. But the marketing tactic has its pitfalls. Promote the Shopping Local Movement. 29%: I like to try new retailers.

Promotions 59

Promotions Beauty and Health Marketing Shopping 59