Retail TouchPoints

APRIL 18, 2024

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Retail TouchPoints

MAY 19, 2021

Local inventory ads also allow shoppers to click through to product listings on your website and learn valuable information such as your hours of operation, directions and current promotions. And if they’re already at your storefront, chances are they might come inside to buy more. Increase foot traffic with click-and-collect.

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Retail Marketing Marketing Shopping Returns 170

Rain Pros

AUGUST 17, 2023

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

365 Retail

JUNE 28, 2022

Opti-channel marketing differs from omni-channel marketing which emerged during the dot-com boom of the early 2000s and is based on the concept that a retailer or brand should be everywhere the consumer is. . Overall, this approach is less effective at efficiently driving purchase. www.catalinamarketing.co.uk .

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365 Retail

AUGUST 16, 2023

UK Retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter. However, retail marketers risk wasting more available cash by failing to shift the budget away from low-availability items.

Retail Marketing 52

Retail Marketing Marketing Promotions Management 52

Rain Pros

MAY 1, 2023

Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Value Offer 52

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Retail Marketing Marketing Payment Services Shopping 52

Tokinomo

SEPTEMBER 29, 2023

The retail tech world is buzzing with excitement, and for a good reason! Tokinomo, the trailblazers of retail marketing technology, had its moment in the spotlight at the Progresiv ReTech & Digital event held on September 14.

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Retail TouchPoints

JULY 18, 2022

Convenience store retailer Yesway has chosen GSP to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s stores in nine states. Yesway will draw upon GSP’s cloud-based retail intelligence platform to support its marketing process.

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Retail Next

SEPTEMBER 26, 2019

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. It makes marketing easy and effective. Make it location-based.

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365 Retail

NOVEMBER 25, 2021

If you manage a retail chain that is either currently operating internationally or is looking to do so, then you will need to look at your marketing campaign. This article will explore marketing tips to get you thinking. Research International Markets. Avoid markets that seem volatile or unpredictable.

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Retail Marketing Marketing Advertising Promotions 52

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

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Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

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Marketing Promotions Advertising Comparison Shopping 281

Retail Bound

APRIL 11, 2022

Navigating this ecosystem requires planning, skill, and expertise and can make the difference between a company remaining a one-SKU product selling on their website or a multi-SKU manufacturer selling to major retailers. Pairing with the right size retailer and channel is one of the biggest keys to successfully scaling in retail.

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Retail TouchPoints

NOVEMBER 16, 2022

eBay ’s Luxury Exchange has launched a physical pop-up store in the heart of New York City’s Diamond District to promote its authenticated pre-owned jewelry, handbags and watches during NYC Jewelry Week. 17 at 22 W. to promote the expansion of the ecommerce giant’s Authenticity Guarantee to the jewelry category.

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Jewelry Promotions Location ATS 271

Retail TouchPoints

JUNE 22, 2022

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan.

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Fulfillment Finance Promotions Customer Experience 261

Retail TouchPoints

NOVEMBER 23, 2022

From a marketing perspective, why would you ignore the activity happening?” said Eric Meth, Chief Revenue Officer at Surfside in an interview with Retail TouchPoints. “ Are your budtenders adequately promoting products that are relevant to consumers? It’s important to always be looking at your data and sales trends.”.

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Marketing Promotions Retail Marketing Returns 272

Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. Let’s look at three ways that data science can help retailers thrive in a highly competitive multi-channel environment. 41% to an in-store flyer today.

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Retail Focus

FEBRUARY 23, 2024

Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. At the recent ISE 2024 digital tech event in Barcelona, PPDS, the exclusive global provider of Philips professional displays, launched the new Philips Unite LED All In One Series of screens for use in retail environments.

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Promotions Shopping Marketing Consumer 162

Retail TouchPoints

OCTOBER 14, 2022

The new partnership is just the latest example of the maturation of the retail media model , which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and promoted listings.

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Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Then there is the floor beneath them. Ideal for mid-term use, this product can be installed by any employee.

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Outdoor Promotions Customer Experience Marketing 162

Retail TouchPoints

MARCH 26, 2024

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Optimizing Retail Advertising with Zero-Party Data Retail marketers are continuously challenged to understand how well their products or services align with potential customer preferences.

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Inside Retail

JANUARY 24, 2023

In explaining these results, the brand pointed to volatile demand, and promotional activity around key dates – such as Black Friday, Cyber Monday and the Christmas and Boxing Day sales period – which impacted its gross margin. As such, retailers need to be strategic and forward-thinking in how they participate.

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Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. As digital-first shopping is here to stay, retailers must invest in connected experiences — and success hinges on frictionless operations. A unified front has to span the entire customer journey.

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Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

DECEMBER 6, 2022

Local wellness professionals are invited to reserve the space at no cost to host free community events. A number of events are already planned at the store this month, including: Wellbeing Wednesday — Holiday Mindset Workshop , Dec. 7, 2022; Movement Monday with obé Fitness – Pilates , Dec. 12, 2022; and.

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Retail TouchPoints

JANUARY 28, 2022

All retailers want to guess less, and the more they dig into zero-party data and find clever ways to get customers to share personal details, the closer they get to a higher, more granular understanding of them. So how should retailers use zero-party data? Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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Kiosk Outdoor Checkout Marketing 262

Retail TouchPoints

FEBRUARY 9, 2024

And while it’s true that many large retailers have attributed store closures to the surge in both theft and violence, its impact is felt even more keenly by small and mid-sized businesses (SMBs). James Stark is the Segment Development Manager for Retail at Axis Communications.

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Loss Prevention Jewelry Customer Experience Management 252

Retail TouchPoints

OCTOBER 27, 2021

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

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Marketing Customer Experience Finance Retail Marketing 294

Retail TouchPoints

FEBRUARY 4, 2021

In an attempt to prove that romance can flourish no matter the surroundings, Lowe’s has launched a special promotion for a unique Valentine’s Day experience for 50 DIY-loving couples across the country. Limited attendance of only five couples will be available at one store in 10 cities: Chicago; Denver; Fernandina Beach, Fla.;

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Promotions Marketing ATS Retail Marketing 257

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

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Promotions Marketing Shopping Planning 98

Inside Retail

MARCH 20, 2023

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. This reflects the growing demand for good quality fashion at competitive prices.”

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Wholesale Fashion Shipping Department Stores 236

Retail TouchPoints

NOVEMBER 22, 2022

Co-producing the experience as a complement to its “Lowe’s Actually” campaign, the retailer hopes to convey that it can provide a comprehensive holiday shopping experience beyond construction materials to satisfy consumers’ decorating needs — and even make a few sales at the same time.

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Shopping Consumer Planning Marketing 280

Inside Retail

AUGUST 23, 2022

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses.

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Fashion Advertising Promotions Marketing 130

Retail TouchPoints

DECEMBER 20, 2021

Machine learning-based approaches to search not only improve search results with every query but help retailers build better search experiences that include auto-suggestions, personalized results and relevant promotions. focused on the retail, consumer and travel industries.

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Consumer Shopping Accessories Promotions 353

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs? Remember the Black Fridays of yore?

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Shopping Advertising Consumer Accounting 277

Retail TouchPoints

JULY 17, 2023

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%

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Payment Services Checkout Inventory Management Customer Experience 238