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Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. Increased sales.

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Seven Key Technologies For Retailers In 2022 

Retail Minded

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Predictive Analytics .

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Offline Campaign Analytics for better targeting and engagement

Shopper Motion

For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . . This can help retailers understand how their campaigns are driving traffic.

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In Store Analytics and the Rise of personalized Retail Experiences

Shopper Motion

This article explores the role of in-store analytics in the rise of personalized retail experiences and how it can be used to improve the customer experience, drive sales and revenue, and enhance operations and productivity. The Benefits of In Store Analytics. Tailored in-store displays and promotions.

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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

The push for personalization is evident as 80% of consumers show a preference for purchasing from retailers that offer personalized experiences Accenture. Source Retailers are at a pivotal juncture where leveraging data not only sharpens strategic decision-making but also paves the way for innovation and competitive advantage.

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How to Use Wi-Fi Marketing to Engage Shoppers

Retail Next

What is Wi-Fi Marketing? Wi-Fi marketing is must-have technology for small and large retailers alike. Whether we’re in a coffee shop or at the airport, we’ve become conditioned to connect to the Wi-Fi, either to save data or use our apps more seamlessly. Think about it, aren’t you always looking for Wi-Fi?