A1 Retail

DECEMBER 20, 2021

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. But how can brands get social commerce right?

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Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 278

Promotions Planning Consumer Management 278

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 299

Social Commerce Payment Services Checkout Shopping 299

Retail TouchPoints

AUGUST 19, 2021

We’ve done our Future Consumer Index seven times during COVID-19 and at this point, 19% say they have no fear at all [about COVID-19] and 33% say they’ll feel more comfortable in the next six months,” Orschell said in an interview with Retail TouchPoints. Otherwise, retailers will risk eating into their margins significantly. “I

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

APRIL 15, 2024

Playing will be enhanced by the creation and release of dedicated digital fashion and vision accessories, such as Color Vision Glasses and an Eye Tracking Eyeball, which can be redeemed at the end of the season.

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Promotions Accessories Fashion Location 130

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

Merchant Services 295

Merchant Services Shopping Checkout Social Commerce 295

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Concerns are rising that Temu and its suppliers may be operating at a loss. This is especially true in the fast-paced e-commerce sector, where success and failure happen swiftly.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

MAY 2, 2024

The feature is rolling out now for TikTok-certified artists and their fans in Germany, with other markets to follow. “We We are very excited to launch this new partnership in Germany, where EventIM holds a strong position in the ticketing market,” said Michael Kümmerle, Global Music Partnership Development Lead at TikTok in a statement. “We

Shopping 147

Shopping Promotions Marketing Social Commerce 147

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

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Shopping Social Commerce Shipping Promotions 200

Retail Gazette

APRIL 9, 2024

Joules is hosting a series of live shopping events in a move that it said “harkens back to how we started 35 years ago” The fashion retailer will host its first event, in partnership with live shopping solution provider Sprii, via Facebook Live on 11 April at 6pm.

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Shopping Social Commerce Fashion Promotions 63

Retail TouchPoints

SEPTEMBER 16, 2021

“We know that customers today are increasingly looking to shop in the moment, both on and off our platforms,” said Sarah Henry, Senior Director of Content and Influencer Marketing at Walmart in a statement. “We We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

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Social Commerce Shopping Planning Consumer 247

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. It means having something at the right price point that fits with the need.”.

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Marketing Shopping Fashion Consumer 271

Retail TouchPoints

SEPTEMBER 14, 2023

“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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Advertising Shopping Promotions Marketing 297

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. From curated product suggestions to personalized marketing messages, retailers are leveraging AI to strengthen their connection with consumers.

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Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

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Shopping Social Commerce Promotions Department Stores 167

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The authenticity of a micro-influencer is often highlighted by the key connections they share to the vertical they promote.

Advertising 281

Advertising Accounting Marketing Promotions 281

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Retail TouchPoints

NOVEMBER 9, 2023

Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. To promote the new experience, e.l.f. will give away more than 1 million pieces of user-generated content (UGC), beginning with 10 unique items at launch. Beauty in a statement.

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Jewelry Accessories Promotions Consumer 241

Retail TouchPoints

JANUARY 30, 2024

At the moment the new feature is still in the testing phase, and according to Bloomberg the matched results aren’t always perfect. Citing people familiar with the project, The Information reports that each location would feature multiple studios that could accommodate dozens of creators per day shooting livestreamed and promotional content.

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Promotions Shopping Location Planning 241

Inside Retail

NOVEMBER 16, 2021

Australian daigou social commerce business AuMake has raised $2.2 million through a placement aimed at powering the business’ post-Covid, and post-transformation, strategy. Led largely by existing shareholder Novus Capital, the placement will see 131,000,000 new shares issued at a value of $0.017 per share.

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Social Commerce Promotions Returns Marketing 130

Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience. We even saw returns processed at 4 a.m.

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Returns Shopping Promotions Social Commerce 269

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Some influencers have backgrounds in marketing — they’re digital creators and that’s where their backgrounds began.”

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Social Commerce Accounting Marketing Planning 260

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

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Social Commerce Consumer Marketing Shopping 276

Retail TouchPoints

MAY 24, 2022

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. market will more than triple by 2024 to reach $35 billion. ” . ”

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Finance Promotions Marketing Planning 295

Retail TouchPoints

SEPTEMBER 29, 2022

Now, AR is playing a central role in the platform’s commerce ambitions at the same time that the tech is becoming more ubiquitous and useful. . Verticals at Snap in an interview with Retail TouchPoints. Those three competitors in particular are also leading the charge in social commerce.

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Social Commerce Consumer Shopping Returns 239

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Consumer Marketing Promotions Management 357

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 251

Merchant Services Payment Services Shopping Checkout 251

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top Retail Media vs. Commerce Media Another term often used interchangeably with “retail media” is “commerce media.”

Advertising 276

Advertising Marketing Social Commerce Consumer 276

Retail TouchPoints

NOVEMBER 3, 2023

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.

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Advertising Apparel Marketing Promotions 264

Retail TouchPoints

OCTOBER 6, 2022

During the session Fine-Tune Your Holiday Strategies With the Latest Spending Insights , Michael McNamara, Senior Principal for Mastercard SpendingPulse, and Emilie Kroner, EVP, Retail & Commerce at Mastercard, used key findings from the summer 2022 SpendingPulse to chart trends for the 2022 holiday season.

Merchant Services 251

Merchant Services Payment Services Promotions Location 251

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. New and emerging technologies are needed to ride on these trends,” said Joshua Emblin, Territory Director, APAC, at Commercetools. . Interestingly, the 65+ demographic is particularly active on YouTube.

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Social Commerce Shopping Fulfillment Consumer 130

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Square plans to announce additional details about the card in 2023. Multiple Meta Resources.

Merchant Services 254

Merchant Services Finance Advertising Marketing 254

Retail TouchPoints

MARCH 1, 2021

At a time when uncertainty about decisions large and small is still the norm rather than the exception, Sam’s Club has made confidence-building a central tenet of its online merchandising. “We We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. How many reviews are there?’

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Consumer Social Commerce Promotions Planning 286

Retail TouchPoints

OCTOBER 24, 2022

to promote and sell vintage clothing from its older lines, with an emphasis on its iconic American look. The fund was created to help bring new technology to the market in order to help people think and shop differently. Additionally, Lee is launching the Lee Archives in the U.S. eBay Boosts Six Circular-Focused Small Businesses.

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Fashion Social Commerce Promotions Customer Experience 257

Retail TouchPoints

MARCH 19, 2024

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog.

Merchant Services 254

Merchant Services Advertising Shopping Promotions 254

Retail TouchPoints

JULY 6, 2021

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. The Physical Store and Social Commerce Can Enhance Each Other.

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Social Commerce Shopping Consumer Accounting 246

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” in November 2022.

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Shopping Merchant Services Fulfillment Social Commerce 209