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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success.

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DOJ Complaint Accuses Google of Having ‘Monopolistic Grip’ on Advertising Market

Retail TouchPoints

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

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TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

Retail TouchPoints

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic content into TikTok ads. The new advertising options come as TikTok and Chinese-owned parent company ByteDance face increasing pressure from lawmakers over privacy and security concerns.

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As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

Retail TouchPoints

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

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Zeropark Helps Retailers Optimize Their Brand Advertising

Retail TouchPoints

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. The team work under AI expert Daniel Hulme who was appointed chief AI officer at WPP two years ago.