Remove Apparel Remove Payment Services Remove Social Commerce
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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms. Use minimal, eco-friendly packaging to enhance brand trust.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment, providing a wealth of insights to help merchants refine and optimize their holiday strategies. The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear.

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Walmart’s futuristic vision: AI shopping, drone deliveries and green energy

Inside Retail

It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. This feature is a social commerce platform that will allow customers to mix and match apparel items to create virtual outfits on a model with similar sizing and shape. There is also a new AR feature called ‘Shop With Friends’.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online orders (among retailers offering the service) and peaking on Dec. 22 and 23, when it drove 36.8%

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Capgemini Expert Busts 5 Common Influencer Marketing Myths

Retail TouchPoints

And today, with consumers spending more time scrolling through visual social networks like Instagram to discover new trends, brands and products, influencers have the potential to affect more retail sales than ever before. Myth 3: Influencer marketing is most valuable for apparel and cosmetic brands.

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