Retail TouchPoints

JULY 22, 2021

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give the visual social network a leg up from competitors, which have all been attempting to expand and optimize their social commerce offerings.

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Retail TouchPoints

OCTOBER 6, 2023

Pants include seated designs that include a wheelchair fit, and all the apparel is available in an inclusive size range from XXS to 3X. The apparel and accessories range in price from $49 to $129. “At x Selma Blair collection include easy open necklines, magnetic closures, stretch fabrics and flat seams.

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Fashion Apparel Accessories Marketing 279

Retail TouchPoints

MARCH 28, 2024

Users can also enhance their own in-experience look by customizing their avatars with signature Slick Rick elements, such as his crown and eye patch. To drive additional buzz for the activation, Pacsun and Slick Rick co-created a four-piece, limited-edition collection, giving shoppers access to “IRL” apparel inspired by the Roblox experience.

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Fashion Accessories Apparel Consumer 277

Retail TouchPoints

JUNE 3, 2022

Enter social commerce. What is Social Commerce? According to Accenture , social commerce is “the integration of social experiences and ecommerce transactions in a single path to purchase, enabled by a single platform.” The Explosion of Social Commerce. In the U.S.,

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Inside Retail

JANUARY 10, 2024

It’s essentially a ‘Virtual Try-On’ service that becomes a social experience. This feature is a social commerce platform that will allow customers to mix and match apparel items to create virtual outfits on a model with similar sizing and shape.

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Shopping Payment Services Social Commerce Checkout 262

Retail TouchPoints

APRIL 11, 2024

Sports fans deserve a place to gather, celebrate their passions and foster new ones, and Fanatics Fest NYC aims to do just that,” said Lance Fensterman, CEO of Fanatics Events in a statement.

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Planning Apparel Social Commerce ATS 147

Retail TouchPoints

MAY 19, 2023

(Source: Pinterest) Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folsom Street in San Francisco, where creators Lauren Chan , Charlotte Bridgeman and Igee Okafor highlighted Banana Republic’s top picks for wedding guest apparel this season.

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Accessories Apparel Advertising Fashion 275

Retail TouchPoints

JANUARY 4, 2024

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). Discounts in other categories ranged from 18% off appliance prices to 24% off for computers.

Payment Services 264

Payment Services Apparel Consumer Shopping 264

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Retail TouchPoints

MAY 19, 2022

Its inaugural customers include Peruvian home and electronics retailer Promart and Brazilian sports apparel retailer Innovasport. The solution provider connects shoppers with retail agents, friends and product and category experts through livestreaming sessions.

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Shopping Apparel Consumer Social Commerce 290

Retail TouchPoints

FEBRUARY 1, 2024

“Our curated assortment from Anthropologie Weddings is uniquely informed by exciting new trends that are sure to dominate the bridal market this year,” says Holly Thrasher, Chief Merchandising Officer at Anthropologie Apparel and Weddings in a statement.

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Apparel Shopping Consumer Fashion 264

Retail TouchPoints

DECEMBER 12, 2023

Adidas has created a range of apparel that embodies the playful, imaginative and visually bold spirit of Roblox, while staying true to Adidas’ contemporary and performance-driven character,” according to a company statement. The pop-up shops will be located within these Roblox experiences: Princess Dress Up Obby; Cotton Obby!;

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Apparel Location Shopping Social Commerce 147

Retail TouchPoints

JANUARY 4, 2024

The company also teamed up with Lululemon in September 2023 to become the apparel brand’s exclusive digital fitness content provider. branding refresh — which debuted in May 2023 as the company faced a product recall of 2.1 “We collectively recognize the way people engage with fitness is constantly changing.

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Shopping Apparel Marketing Planning 295

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Social Commerce Shopping Fashion Checkout 306

Retail TouchPoints

JANUARY 5, 2024

Walmart also released its first virtual clothing line, CoreMood Collective, and has debuted a number of Roblox experiences.

Apparel 264

Apparel Management Social Commerce ATS 264

Retail TouchPoints

JULY 20, 2022

The new DressX collection of 3D avatar apparel for Meta features a range of prints and styles available in sizes for various avatar body types, WWD reports. DressX creates virtual clothing, both of its own design and in collaboration with well-known brands and retailers that have included H&M and Jason Wu.

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Fashion Apparel Social Commerce Marketing 260

Retail TouchPoints

SEPTEMBER 20, 2022

Choose Your Own Model AR try-on tool for apparel. We are excited to test, learn and iterate on what drives performance for advertisers as we continue to break new ground with our partners.”.

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Advertising Apparel Promotions Marketing 287

Retail TouchPoints

MAY 20, 2022

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. New extensions via licensing into categories such as footwear, medical scrubs, pet apparel and children’s fill out the expanded product offering customers can find online.

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Wholesale Department Stores Fashion Social Commerce 275

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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Payment Services Social Commerce Consumer Advertising 250

Retail TouchPoints

OCTOBER 19, 2023

Our early testing [of Consult-a-Friend] has shown that customers are particularly interested in getting feedback on apparel , shoes , electronics and furniture ,” said Oliver Messenger, Director of Amazon Shopping in a blog post.

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Shopping Apparel Location Consumer 278

Retail TouchPoints

NOVEMBER 23, 2021

People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Coresight launched the 10.10

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Social Commerce Shopping Consumer Accessories 305

Retail TouchPoints

DECEMBER 8, 2020

Retail Touch Points (RTP): The pandemic has emphasized ecommerce at the expense of brick-and-mortar, and apparel in particular tends to be a highly tactile retail segment. How are you using social commerce and AR to generate an experience that will stand out during the promotion-packed holidays?

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Social Commerce Shopping Promotions Returns 298

Retail TouchPoints

JULY 30, 2020

The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies. The move from school supplies and apparel to hardware and computers wasn’t at all surprising to us,” Sides explained.

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Merchant Services Advertising Apparel Planning 316

Retail TouchPoints

MARCH 1, 2024

Women’s intimates and apparel retailer Natori has shown that using artificial intelligence (AI) can supercharge retailers’ retargeting efforts.

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Department Stores Wholesale Finance Apparel 274

Retail TouchPoints

DECEMBER 15, 2023

Amazon also recently dramatically reduced the seller fees for low-cost apparel sold on its site in a bid to remain competitive with the likes of Temu and Shein. This week, Amazon hosted a summit in Shenzhen, China for China-based sellers, which make up a sizeable portion of the seller base on its third-party marketplace.

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Apparel Shopping Promotions Marketing 261

Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades.

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Advertising Apparel Marketing Promotions 278

Retail TouchPoints

AUGUST 17, 2022

That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year. They want to always be in tune with what’s trending: Their parents may want to capitalize on timely deals and sales, but Gen Alpha wants what’s trending right now.

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Consumer Customer Experience Apparel Advertising 279

Retail TouchPoints

OCTOBER 6, 2022

Take note of category demands: While the Mastercard SpendingPulse revealed moderate growth across categories, electronics, apparel and luxury (excluding jewelry) are likely to have the most significant year-over-year gains. This will create a significant opportunity for specialty apparel retailers, which are predicted to see 4.6%

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Retail TouchPoints

OCTOBER 25, 2023

For example, a micro-influencer in the apparel space may design their clothing or attend fashion school. Keep it Authentic Micro-influencers thrive on authenticity, so ensuring that you are reaching out to influencers that align best with your brand is essential.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

FEBRUARY 19, 2021

Target’s Black History Month collection: In its sixth year, Target’s largest-ever exclusive collection of products from Black designers and businesses features apparel, accessories and more. Porche received a $50,000 Lowe’s Small Business Grant, with McInnis and Shah receiving $5,000 grants. Target Black History Month collection. •

Apparel 289

Apparel Location Accessories Planning 289

Retail TouchPoints

NOVEMBER 12, 2021

RTP: Where do you see social commerce fitting into the mix for local retailers in the coming years? One of the brands that we work with closely and that I think that has done this so well is [fitness apparel brand] Gymshark. And fortunately Shopify and our merchants are active participants in all those spaces.

Merchant Services 264

Merchant Services Shipping Fulfillment Social Commerce 264

Retail TouchPoints

AUGUST 18, 2023

For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It “The oldest members of Gen Alpha are [themselves] turning 13 , so they are beginning to influence household purchases.”

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Returns Consumer Checkout Apparel 246

Retail TouchPoints

NOVEMBER 18, 2022

Resale platforms and services have gotten a warm reception from consumers, especially in apparel, handbags and jewelry. You can extend that into essentially every purchase decision.”. Resale Becomes a New Opportunity. However, the baby market is an untapped area of growth, according to Gordon.

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Planning Jewelry Consumer Shopping 289

Retail TouchPoints

JANUARY 19, 2022

The brand was even able to sell 100,000 units by offering digital apparel for avatars inside of Zepeto. When asked by CNBC Closing Bell co-anchor Sara Eisen whether Ralph Lauren plans to release its own line of NFTs, Louvet noted that while they are having conversations internally, they “don’t just want to follow the trend.

Department Stores 264

Department Stores Wholesale Consumer Fashion 264

Retail TouchPoints

OCTOBER 15, 2021

this year alone, representing approximately 21% of the total women’s apparel market. The business case is clear, but the looming question for apparel brands and retailers is: How do we make inclusivity a tangible — and profitable — business strategy? billion in the U.S. Inclusion Definitions Expanding Beyond Sizing.

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Consumer Merchant Services Markdowns Fulfillment 290

Retail TouchPoints

MARCH 7, 2022

AR try-on tech is becoming commonplace across categories such as beauty, home goods and fashion accessories (it’s not quite there yet for apparel) at retailers including Sephora , Macy’s and BJ’s Wholesale Club , to name just a few. Gap and Walmart have even bought their own AR try-on startups.

Merchant Services 264

Merchant Services Fashion Wholesale Consumer 264

Retail TouchPoints

NOVEMBER 18, 2020

However, apparel isn’t the only category interested in AR. “We’re Snap launched its AR try-on technology with Gucci in June, letting shoppers see how shoes would look on them using two kinds of lenses. Snap then provided Champ’s and Nike with AR to show off their own collaboration in China.

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Customer Experience Kiosk Clienteling Fulfillment 276