Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds
Retail TouchPoints
OCTOBER 16, 2020
“If you’re watching a TikTok video and somebody’s got a piece of apparel or an item on it that you really like, what if you could just quickly purchase that item?” The retail giant also is in talks with TikTok owner ByteDance regarding ways to make social commerce easier and more appealing for U.S. said McMillon.
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