Capturing the Growing Spending Power of Gen Z and Gen Alpha
Retail TouchPoints
AUGUST 18, 2023
For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It The oldest members of Gen Alpha are [themselves] turning 13 , so they are beginning to influence household purchases.”
Let's personalize your content