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C-store Operator EG America Rolls Out Full-Funnel Retail Media Network

Retail TouchPoints

The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the companys SmartRewards loyalty program. EG America is one of the premier C-store operators in the country, added Patrick Raycroft, CEO of Axonet in a statement.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores

Retail TouchPoints

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

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Instacart Accelerates Move into Enterprise Tech with Wynshop Acquisition

Retail TouchPoints

Wynshop will initially operate as a wholly owned subsidiary of Instacart, and over time Instacart expects to expand more of its enterprise technology solutions to Wynshops clients, including its ecommerce, advertising, fulfillment and in-store solutions.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Even when your campaigns are up and running, you should always have a partner locally whos capable of providing reliable and immediate intelligence.