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C-store Operator EG America Rolls Out Full-Funnel Retail Media Network

Retail TouchPoints

The new retail media offering includes offsite advertising and in-store digital signage that utilize data and insights from the companys SmartRewards loyalty program. EG America is one of the premier C-store operators in the country, added Patrick Raycroft, CEO of Axonet in a statement.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores

Retail TouchPoints

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

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The Top 10 Legal Risks Impacting the Value of a Retail Brand

Retail TouchPoints

Brand identity and value must also be protected by complying with consumer protection, privacy and advertising laws. Inadequate or noncompliant signage in your stores. Traditional or digital signage in physical stores still represents a key mode of messaging for any retail business with physical locations.

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Battle of the Retail Giants Comes Down to Amazon’s ‘Why’ vs. Walmart’s ‘And’

Retail TouchPoints

Why should we be the only sellers of items in the Amazon store? Why not allow our sellers to also store items in our fulfillment network and enable those items to have fast, Prime delivery by handling fulfillment for them ? Why does every company need its own capital-intensive datacenters and infrastructure?

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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

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