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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

Amazon has unveiled a new offering, the Retail Ad Service , which will allow any retailer to easily offer advertising on their digital platforms using the same technology that powers ads on Amazon.com. Advertisers already using Amazon Ads will see available retailers in their Amazon Ads console or API integrations.

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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. Here are some of the biggest ways the company is working toward that goal.

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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Concurrently, contextual advertising has experienced a significant resurgence largely attributed to the diminishing reliance on third-party cookies and the increasing emphasis on user privacy. [1] Advertisers can create a unified view of consumers by fostering internal and external collaboration to leverage data from multiple sources.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.

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H-E-B Media Network Adds Self-Service Capabilities for Advertisers

Retail TouchPoints

“These new self-service capabilities support our mission to make it easier for brands of all sizes to connect with local Texas communities throughout their digital shopping journey,” said Sean Ransenberg, Managing Director and GM of H-E-B Retail Media in a statement. To learn more about retail media, check out our full guide here.

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Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. This presents an opportunity for in-store media to influence customers brand preferences as they shop.”