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5 Must-Have Products to Advertise Your Business for 2022

Retail Minded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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How TikTok Changed the Way Consumers Shop

Retail Bound

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

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10 Smoothie Shop and Juice Bar Franchise Opportunities

Small Biz Trends

What is a Smoothie Shop or Juice Bar Franchise? A smoothie shop or juice bar store is a business that specializes in the sale of freshly made smoothies and juices. The national marketing fee is 3-4%, so you will have to pay that amount as well. You’ll also need to contribute 2% of your sales to a local advertising coop.

Shopping 101
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The Benefits of Connecting Online and Offline Shopping Data

Shopper Motion

In today’s digital age, it’s no secret that online shopping has become a major part of the retail industry. With the convenience and accessibility of shopping from home, so many consumers turn to e-commerce platforms for their purchasing needs. The Importance of Connecting Online and Offline Shopping Data. . .

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Baby Boomers should be the prime target market for brands, yet many ignore the great potential of this consumer with only 5 per cent of advertising expenditure in Australia spent on this demographic,” said Kopanidis.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

It’s time to target people, not browsers. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

Consumer 104