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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

An end to order deadlines for online gift shopping. Helen Marsh, Gift Flick co-founder & CMO, says the aim is to remove the anxiety of ‘shopping before the shipping window cut-off date’ and replace that with a positive, creative new way for consumers to reveal physical gifts through a personalised digital experience.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . By announcing a partnership with The Walt Disney Company , and creating an easy way for customers to get access to the Disney+ video streaming service, as well as its own OnePass subscription shopping service , Wesfarmers has taken aim at Amazon Prime. appeared first on Inside Retail.