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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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How Your Brand Can Reward Holiday Shopping Procrastinators

Retail TouchPoints

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. Despite widespread concern about delays, we see solid evidence that many consumers are getting a late start on their shopping.

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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

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The four trends defining online retail in 2024

Inside Retail

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. By streamlining the shopping experience and keeping transactions on-platform, online retailers can cut down the steps required for conversion.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Shopping is one of life’s simple pleasures. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

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