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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

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2021: The Year of Social Advertising

Retail TouchPoints

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Prime Day Sales Top $14 Billion, with More Products Sold Than Ever Before

Retail TouchPoints

Adobe also reported that consumers embraced shopping on smaller screens this year, with mobile devices driving nearly half (49.2%) of online purchases versus desktop shopping. There are indications that consumers were waiting for Prime Day promotions to make some major purchases.

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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

If selected, the influencer would promote the products through social media posts in exchange for a percentage of the sales revenue. And these capabilities are available with little to no upfront investment in inventory and no obligation to manage the picking, packing and shipping of the products. Video has indeed evolved.

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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The four trends defining online retail in 2024

Inside Retail

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. In present-day e-commerce, same-day fulfilment and free shipping are often part and parcel, not perks of the experience.