Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Advertising Customer Retention Marketing Consumer 242

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. From the assortment of products to the technique used to promote those products. Nowadays, customers are not shopping in-store just for the products, they are doing it to take advantage of the whole shopping experience. Over time a lot has changed.

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Advertising Promotions Shopping Retail Marketing 212

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Advertising Management Promotions Shopping 306

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

Merchant Services 304

Merchant Services Shopping Payment Services Advertising 304

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 300

Merchant Services Shopping Checkout Social Commerce 300

Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. ” Morrisons group media director Sophie Bayer added: “Retail Media Group is the obvious choice of partner to roll out our shopping trolley network.

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Advertising Supermarket Accounting Promotions 52

A1 Retail

OCTOBER 12, 2023

With byAmazon groceries, consumers can expect more wow in their weekly shop. Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. There is also a two-week London-wide digital outdoor and digital display campaign.

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Advertising Promotions Outdoor Accounting 59

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 118

Advertising Grocer Payment Services Consumer 118

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 298

Advertising Shopping Promotions Marketing 298

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 260

Merchant Services Payment Services Shopping Checkout 260

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X New Capabilities Support ‘Commerce Everywhere’ Mission To help “drive commerce everywhere,” TikTok has made the following updates to its core commerce solutions: Shop Ads: TikTok has extended Shop Ads within the TikTok Shop Tab.

Merchant Services 259

Merchant Services Advertising Shopping Promotions 259

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 296

Social Commerce Beauty and Health Advertising Merchant Services 296

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

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Advertising Promotions Shopping Marketing 162

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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Advertising Promotions Marketing Target Market 98

Retail TouchPoints

MAY 11, 2023

Generative AI in Search Shopping will be one of the key test cases for Google’s new Search Generative Experience (SGE), which uses generative AI to make more complex search tasks “simpler and smarter.” SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8

Shopping 275

Shopping Accounting Advertising Consumer 275

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement.

Advertising 204

Advertising Promotions Planning Shopping 204

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Let’s get started!

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Advertising Marketing Promotions Consumer 52

Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 307

Social Commerce Shopping Advertising Marketing 307

Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. For example, a creator can make a video post about a dessert recipe, and a baking brand can pay to promote that ad to more users.

Shopping 130

Shopping Advertising Promotions Planning 130

Retail TouchPoints

JULY 14, 2023

Albertsons Media Collective announced on LinkedIn that it has teamed up with digital advertising solution Kargo Commerce (formerly StitcherAds) and Meta to bring those same weekly ads and promotions to consumers on Meta’s social media platforms. In the U.S.

Advertising 218

Advertising Grocer Promotions Supermarket 218

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

Payment Services 290

Payment Services Shopping Checkout Kiosk 290

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Advertising 254

Advertising Promotions Checkout Marketing 254

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 85

Promotions Employee Engagement Checkout Returns 85

Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. With over 4.95

Customer Retention 261

Customer Retention Fulfillment Social Commerce Supply Chain Management 261

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Grocer Promotions 130

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We really want to be that one-stop-shop to talk to the Australian premium shopper,” he said. “We

Advertising 243

Advertising Marketing Promotions Shopping 243

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. in November 2022. in November 2022. We’re nimble and super entrepreneurial.

Shopping 220

Shopping Merchant Services Fulfillment Social Commerce 220

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 283

Marketing Promotions Advertising Comparison Shopping 283

Retail TouchPoints

DECEMBER 5, 2022

Ads are everywhere and Japanese consumers are very receptive to advertising. Search advertising is a $17 billion business, dominated by LINE, Twitter, Facebook, Japan Google and Yahoo Japan. Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

Shopping 205

Shopping Merchant Services Accessories Drop-Shipping 205

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 276

Promotions Customer Experience Point of Sale Accessories 276

Retail TouchPoints

AUGUST 22, 2023

The key question to ask is: ‘Where does my customer most often hope and expect to find my brand when initiating their shopping journey?’ Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings.

Advertising 227

Advertising Fulfillment Consumer Promotions 227

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

SEPTEMBER 30, 2020

13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day. All Target Deal Days promotions will span both days, marking a departure from how the shopping holiday has operated in previous years, and select deals will become available starting Oct.

Promotions 296

Promotions Fulfillment Advertising Planning 296

Retail TouchPoints

JANUARY 5, 2023

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. They may also consider other triggers, such as individualized promotions based on customers’ historical average order values.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 268

Advertising Promotions Consumer Customer Experience 268