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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 265
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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. Loyalty programs, as well as strategically deployed marketing tactics, can help retailers win over hesitant consumers. More Efficient Marketing Channels.

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130
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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

Shopping 188
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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

On a website or an app, a company can easily measure click-through and how the customer behaves on the shopping journey. While brands have often funded promotional campaigns for specific brands, there’s never been a really clear commercialisation of it, he says.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

While bottle shops can remain open, James is anticipating an uptick in online orders of beer, wine and spirits over the coming days, similar to what happened during the lockdown last year. “We Continuing to advertise despite the drop in consumer sentiment last year was “the best thing we ever did,” she said.