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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

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Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners

Retail TouchPoints

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

Asking how your target customer defines value in their daily lives can support your foundational vision and planning for the next year. Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Now I know if someone watches the ad if they bought an item.

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Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

Retail TouchPoints

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

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2021: The Year of Social Advertising

Retail TouchPoints

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

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How Brand Perception and Shared Values Fundamentally Impact Customer Experience

Retail TouchPoints

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too many organizations are content with merely managing their experiences and setting better metrics as their only North Star.

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Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

Retail TouchPoints

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

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