Retail TouchPoints

NOVEMBER 18, 2020

To illustrate, here are a few examples of how retailers are using location intelligence to better inform their company’s customer retention strategy this holiday season: Start With Competitive Intelligence. This ensures that loyal customers will be able to use their program rewards or offers with both brands equally.

Location 264

Location Customer Retention Shopping Consumer 264

Retail TouchPoints

JULY 19, 2021

In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty. Even once-digital only brands like Warby Parker have doubled down on their store investments. Transforming the Advertising Mix.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

MARCH 25, 2024

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Keep visiting this hub to get the latest and greatest content related to the show!

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers.

Merchant Services 147

Merchant Services Advertising Customer Experience Marketing 147

Retail TouchPoints

MARCH 13, 2024

One of those creative methods could include unconventional yet fruitful partnerships such as Ulta Beauty at Target , Sephora at Kohl’s and Petco at Lowe’s. Lowe’s attributed the pilot’s success and subsequent expansion to the growing number of families in the country owning a pet – around 70% at the time of the announcement.

Payment Services 264

Payment Services Consumer Customer Retention Marketing 264

Inside Retail

MARCH 28, 2022

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). What’s the lifetime value of your customers?

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Wiser

NOVEMBER 1, 2023

By understanding and implementing effective remarketing strategies, retailers can revive customer interest, turning browsers into buyers and lost opportunities into closed deals. Brand Recall: Regularly appearing in a customer’s online space keeps your brand fresh in their mind, enhancing brand recall.

Customer Retention 146

Customer Retention Returns Advertising Customer Experience 146

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JULY 21, 2022

I’ve never seen disruption happen at the speed in which it’s happening,” said Jesse Redniss, CEO of Qonsent , a platform that enables brands to collect consent permissions for first-party data. How brands collect first-party data from consumers is shifting state by state, country by country, and there’s a lot at stake.”

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

APRIL 11, 2021

The group serves about 4000 customers a week and boasts the biggest walk-in cool room in Sydney at 1,000sqm which holds in excess of $500,000 worth of meat inventory. The group had a five-year strategy to build customer numbers but within those two weeks they hit 50 percent above that five-year target.

Advertising 130

Advertising Customer Retention Accounting Wholesale 130

Hyken

AUGUST 29, 2022

(Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. Few business owners, however, pay anywhere near as much attention to customer retention, even though keeping an existing customer for longer is a far easier way to grow revenue.

Customer Retention 54

Customer Retention Customer Experience Fulfillment Advertising 54

Retail TouchPoints

JULY 5, 2022

In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). At the same time, they will build out more robust retention toolkits that represent the diverse behaviors of consumers.

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Independent Retailer

SEPTEMBER 21, 2022

They must navigate and overcome obstacles at every level, from retaining customers to collecting debts. Here are some common problems small business owners might encounter and how to overcome them: Capturing Leads Debt Collection Owner Dependence Customer Retention Maintaining Quality Client Dependence. Capturing Leads.

Payment Services 77

Payment Services Customer Retention Advertising Location 77

Hyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.

Customer Retention 102

Customer Retention Customer Experience Accounting Fulfillment 102

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Drop-Shipping 243

Drop-Shipping Shipping Outdoor Customer Retention 243

Wiser

NOVEMBER 29, 2023

These activities can be targeted at channel partners with incentives to encourage stocking and promotion of products, or they can be aimed directly at the consumer. Free samples: Providing free samples can help retailers encourage new customers to try a product and stimulate demand.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Inside Retail

APRIL 19, 2022

According to Newman, one of the main reasons many retailers struggle is that they view customers as “a cost sink” – and customers can tell. Customers, not profits, need to be at the centre of a retailer’s business if they hope to succeed.

Customer Retention 130

Customer Retention Fast Fashion Returns Customer Experience 130

Retail TouchPoints

SEPTEMBER 21, 2021

Kelly Goetsch, Chief Product Officer at commercetools, reveals why he believes the decreasing importance of Black Friday-Cyber Monday (BFCM) is a good thing for the retail industry: “When ecommerce was first a ‘thing,’ a lot of retailers would post crazy bargains online to drive people online for the first time.

Payment Services 272

Payment Services Customer Experience Consumer Advertising 272

Retail Minded

FEBRUARY 18, 2023

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

Customer Retention 52

Customer Retention Promotions Customer Experience Marketing 52

Hyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Why is this important, you might ask? The problem I see is this.

Customer Retention 58

Customer Retention Customer Experience Accounting Advertising 58

V Count

MAY 5, 2021

Your conversion rate is an indicator of good you are at turning visitors into buying customers. Measuring visitor footfall traffic with people counting technologies helps you evaluate various aspects of your business, like marketing and advertising efforts, for example. Driving traffic from existing customers.

Net Profit 52

Net Profit ATV Customer Retention Store Layout 52

Storis

FEBRUARY 11, 2020

Retail success relies on customer retention. While a store full of customers is ideal, the number that truly counts is how many are loyal to your brand. Repeat customers add value to your business in the form of increased sales, higher conversion rates, and positive word of mouth advertising.

Customer Retention 52

Customer Retention Customer Experience Checkout Advertising 52

Retail Assist

JANUARY 17, 2023

Guest Blog by Sarah Hughes , Co-founder & Director at Datitude. Brand advertising spend on some of these channels may reduce in favour of retail media networks: these are expected to grow as large retailers look to leverage their digital platforms to generate advertising revenue from their valuable real-time first-party data insights. .

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

365 Retail

OCTOBER 20, 2022

To make the most of the holiday season and rise above the noise of a saturated market, marketers need to embrace relationship marketing strategies that put the customer at the centre of everything. Relationship marketing is about meeting customers where they are and treating them as a person, not a persona. .

Customer Retention 52

Customer Retention Retail Marketing Consumer Advertising 52

V Count

FEBRUARY 2, 2024

When hungry patrons line up at ordering machines or cash registers, their primary concern is speed. To keep pace with customer expectations and maintain restaurant effectiveness, efficient queue management becomes essential. Is it at the order machines or the cash registers? A delicious burger? A cold icy drink?

Checkout 59

Checkout Management Returns Customer Retention 59

Inside Retail

MAY 16, 2022

The most expensive advertising options are not always the most effective. Retailers should also consider the differences between new and existing customers and shape retention strategies accordingly. Through the smart use of technology, the time spent at every stage of the fulfilment process can be significantly reduced.

Fulfillment 130

Fulfillment Promotions Shipping Returns 130

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

With consumers becoming more at ease with virtual space interactions, retail businesses have no choice but to ramp up their digital strategies and touchless technologies to meet the pent-up demand for seamless omnichannel operations. In 2022 consumers expect to see the option at checkout rather than find delight in it.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Rangeme

OCTOBER 14, 2021

Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Similar to a lot of curated box companies, “We want a product to be something that our customers may not have tried before or wouldn’t usually treat themselves to in their everyday shopping experience,” explains Brod.

Drop-Shipping 52

Drop-Shipping Merchant Services Beauty and Health Shipping 52

I Love Fashion

MARCH 29, 2021

Apart from the ad campaigns, the right content could open up ventures for the brand to meet new audiences at a minimal cost. Customer retention. Such activities endeavored at drawing the brands closer to the customers and enhancing more personalization for each of their segments. Conversion optimization.

Fashion 59

Fashion Marketing Jewelry Customer Retention 59

Wiser

MARCH 16, 2021

My name is Jackie Lewis, I’m the content director here at the CMA and I’m going to be your host for today’s webinar. Wiser customers can expand visibility, increase revenues and drive growth with their entire suite of in-store and online tools. So at some point, I’ll go back to that look again.

Marketing 78

Marketing Planning Advertising Consumer 78

Retalon

FEBRUARY 15, 2024

The global AI in retail market’s revenue share from predictive analytics-driven programmatic advertising and market forecasting stood at 33.1% in 2022, hinting at the burgeoning reliance on these sophisticated tools. Real-time monitoring allows businesses to stay agile—adjusting strategies as market dynamics shift.

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: And then how do you incorporate data from your retail partners to glean even more insight into your customers?

Consumer 304

Consumer Customer Retention Marketing Advertising 304

Hyken

OCTOBER 31, 2022

3 Tactics to Avoid Spooking Your Customer by Mark Smith. CMSWire) If a customer becomes disengaged or disgruntled at your offerings, they are likely to “ghost” your brand. You don’t want to scare your customers away. Perhaps you’ve looked at a website for a scant five or ten seconds. You think, “That’s strange.

Customer Experience 10

Customer Experience Customer Retention Advertising Management 10

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Hyken

DECEMBER 10, 2023

10 Questions Every Business Leader Should Ask About Customer Retention by Samuel Wilson (Forbes) Many of you can probably recall an experience of sitting in a big conference room with the quarterly review slides and questioning why growth isn’t higher. My Comment: Amazon is always at the forefront of customer service and CX.

Customer Retention 51

Customer Retention Customer Experience Advertising Promotions 51

Retail TouchPoints

APRIL 8, 2021

Word-of-mouth improves customer retention. However, one customer that is well taken care of could be more valuable than $10,000 worth of advertising. In contrast, running a referral program is a cost-effective way to get more customers at low costs. Starting Your own Referral Program.

Promotions 207

Promotions Customer Retention Marketing Consumer 207

Inside Retail

AUGUST 11, 2021

Customer retention is important to every business, but loyalty is hard-won, especially when a single bad customer experience can now be easily amplified to a mass audience in a matter of seconds. Consumers love to support smaller businesses, but were forced to shop at big stores due to the pandemic due to logistical issues.

Shipping 162

Shipping Customer Retention Customer Experience Consumer 162