Retail TouchPoints

AUGUST 15, 2022

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . But make no mistake, the return to “traditional” media by no means has to be boring.

Drop-Shipping 185

Drop-Shipping Shipping Outdoor Customer Retention 185

Inside Retail

MARCH 28, 2022

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). What’s the lifetime value of your customers?

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Rangeme

OCTOBER 14, 2021

Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Similar to a lot of curated box companies, “We want a product to be something that our customers may not have tried before or wouldn’t usually treat themselves to in their everyday shopping experience,” explains Brod.

Drop-Shipping 52

Drop-Shipping Merchant Services Beauty and Health Shipping 52

Retail TouchPoints

SEPTEMBER 21, 2021

Kelly Goetsch, Chief Product Officer at commercetools, reveals why he believes the decreasing importance of Black Friday-Cyber Monday (BFCM) is a good thing for the retail industry: “When ecommerce was first a ‘thing,’ a lot of retailers would post crazy bargains online to drive people online for the first time. But that 20% is not static.

Payment Services 207

Payment Services Customer Experience Consumer Advertising 207

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

With consumers becoming more at ease with virtual space interactions, retail businesses have no choice but to ramp up their digital strategies and touchless technologies to meet the pent-up demand for seamless omnichannel operations. In 2022 consumers expect to see the option at checkout rather than find delight in it.

Retail Trends 94

Retail Trends Consumer Payment Services Fulfillment 94

Wiser

MARCH 16, 2021

My name is Jackie Lewis, I’m the content director here at the CMA and I’m going to be your host for today’s webinar. Wiser customers can expand visibility, increase revenues and drive growth with their entire suite of in-store and online tools. So at some point, I’ll go back to that look again.

Marketing 78

Marketing Planning Advertising Consumer 78