Retail TouchPoints
JANUARY 29, 2024
While nearly two-thirds ( 65% ) of retailers responding to the 2022 survey had assigned in-store staff to these tasks, that percentage dropped to 56% in 2023. However, they are now being prized for their practical capabilities as well: 38% cited faster, more cost-effective shipping, up from 21% in 2022.
Retail TouchPoints
JANUARY 2, 2024
To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Deloitte found that consumer interest in co-branded credit cards dropped 11% between 2022 and 2023. A major reason for this drop?
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Retail TouchPoints
JANUARY 3, 2024
Then there’s the hassle of printing a return label, carefully repackaging the dress and taking time out of her busy day to drop it off at a shipping location. At the heart of this strategy is the analysis of customer return patterns. On the other hand, the retailer waits for the dress to be returned.
Retail TouchPoints
AUGUST 15, 2022
In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.
Inside Retail
MARCH 28, 2022
This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.
Retail TouchPoints
JUNE 23, 2022
Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.
Rain Pros
AUGUST 18, 2023
Customers can easily access different products, compare prices, discover new brands and make purchases from anywhere, anytime, at their own pace. It can differentiate retail stores online and put you ahead of your competitors by ensuring you can deliver the right products faster, to the right place, on time and at the right price.
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