article thumbnail

Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

billion by 2028, rising at a market growth of 14.2% These brands have integrated top-up cards into their payment methods, attracting a broader customer base, including those without access to traditional banking services. Customers can easily add funds specifically for use with that brand, building a stronger connection.

article thumbnail

5 Ways to Achieve Employee and Customer Retention

Retail TouchPoints

Here are five workplace management strategies you can integrate into your operations to boost employee retention and increase customer loyalty. Let’s start at the beginning, shall we? This becomes exponentially harder when they are tasked with managing too many platforms at once.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses? Enhanced client retention often leads to improved financial performance.

article thumbnail

The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

article thumbnail

Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

article thumbnail

Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. I love the phrase at Levi’s: Driving profits through principles. Michelle Gass, President of Levi Strauss & Co.,

ATS 259
article thumbnail

Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., If email marketing is used for people at the bottom of the marketing funnel, SMS to me is [used] even lower [in the funnel],” said PERC’s Co-owner and self-proclaimed “numbers guy” Alan Fischer.

Marketing 257