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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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Building a Customer Retention Strategy

Rangeme

Let’s break down what a retention first strategy looks like and how to build one for your business. First, let’s look at a traditional marketing funnel. Ideally, each potential customer moves from awareness down to advocacy. Advocates and loyalists drive more revenue at a lower cost than new prospects. Getting to loyalty.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. “You

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more retailers are handing off these tasks to other companies, presumably as a way to cut costs (rising shipping costs were identified as the top challenge among retailers, at 56% ), nearly as many ( 55% , up from 38% in 2022) worry about customer expectations around delivery times.

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How to Save Money with These Shipping Secrets

Independent Retailer

As ecommerce shopping continues to grow, consumers continue to expect free shipping and free returns, since retail conglomerates such as Amazon and Walmart allow this to be their competitive mark. The first way to accomplish this is by not offering free online returns shipped back to your store, which is an option.

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How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey

Retail TouchPoints

Loyalty has grown in importance alongside customer retention, with a strong loyalty program and company values both remaining important parts of building out a long-term relationship with customers. shoppers list shared values as the biggest factor behind brand loyalty. ”

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

It would fulfill and ship out orders only for them to be reported weeks or months later as fraudulent, ultimately saddling this brand with both the loss of goods and chargeback fees. Prior to his role at Ethoca, he led global M&A for Mastercard. Originally, the retailer was experiencing thousands of chargebacks every month.