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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Jamal Miller is Senior Director of Product Marketing at Intuit Mailchimp.

Marketing 248
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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

If you don’t have purchase data or rely on outdated demographic or contextual targeting tactics, this is a tough mountain to climb. And even if you have first-party data, it’s hard to reach relevant audiences at scale. Better insights – using a high-propensity audience can provide you with valuable insights into your customer base.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

As noted previously, trade promotion refers to marketing activities that aim to stimulate demand and increase the sales of a product or service among a business’ supply chain partners, such as wholesalers and retailers. Consumer Promotion Consumer promotions, on the other hand, aim directly at the end consumers.

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Loss Leader Pricing: Powerful Tool or Slippery Slope?

Wiser

Businesses must carefully evaluate their financial position, considering factors such as profit margins, customer acquisition costs, and long-term sustainability. It requires a thorough analysis of your target market, competition, and overall business goals. A few good examples are electric toothbrushes and manual razors.

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Unveiling the Winning Playbook: What Retailers Can Learn from Online Sportsbooks

365 Retail

Whether it is the online sites themselves, available in many states now, or the convenience of user-friendly Texas betting apps , online sportsbooks have transformed the sports betting industry, while at the same time offering valuable lessons for traditional retailers looking to up their game.

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5 Top Customer Service Articles of the Week 8-8-2022

Hyken

The WOW Factor: How to Deliver an Amazing Customer Experience Every Time by Benny Marotta. CEOWORLD Magazine) Creating a positive customer experience is key to keeping your target market coming back, whether you’re operating a digital business or a brick-and-mortar storefront.