Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

JANUARY 31, 2024

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga.,

Marketing 264

Marketing ATS Customer Retention Promotions 264

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). And even if you have first-party data, it’s hard to reach relevant audiences at scale. Confused?

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

365 Retail

JANUARY 29, 2024

Whether it is the online sites themselves, available in many states now, or the convenience of user-friendly Texas betting apps , online sportsbooks have transformed the sports betting industry, while at the same time offering valuable lessons for traditional retailers looking to up their game.

Payment Services 52

Payment Services Checkout Customer Retention Target Market 52

Wiser

DECEMBER 5, 2023

Businesses must carefully evaluate their financial position, considering factors such as profit margins, customer acquisition costs, and long-term sustainability. It requires a thorough analysis of your target market, competition, and overall business goals. A few good examples are electric toothbrushes and manual razors.

Store Layout 78

Store Layout Customer Retention Consumer Marketing 78

Storis

MARCH 21, 2023

In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers. Likewise, the goal of retailers today shouldn’t be a singular sale, but rather customer retention.

Home Furnishings 52

Home Furnishings Checkout Customer Retention Shopping 52

Retail Minded

JULY 29, 2023

Automation and analytics have made it possible for retailers to identify customer trends quickly and respond in real time. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI). But that’s not all.

Payment Services 52

Payment Services Consumer Inventory Management Promotions 52