Inside Retail

DECEMBER 3, 2023

If you don’t have purchase data or rely on outdated demographic or contextual targeting tactics, this is a tough mountain to climb. And even if you have first-party data, it’s hard to reach relevant audiences at scale. This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. Know your Return on Advertising Spend (ROAS).

Advertising 130

Advertising Customer Retention Drop-Shipping Merchant Services 130

Wiser

NOVEMBER 29, 2023

As noted previously, trade promotion refers to marketing activities that aim to stimulate demand and increase the sales of a product or service among a business’ supply chain partners, such as wholesalers and retailers. Free samples: Providing free samples can help retailers encourage new customers to try a product and stimulate demand.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retalon

FEBRUARY 15, 2024

The global AI in retail market’s revenue share from predictive analytics-driven programmatic advertising and market forecasting stood at 33.1% in 2022, hinting at the burgeoning reliance on these sophisticated tools. Metrics act as a compass guiding these adjustments. How do you analyze retail?

Inventory Management 41

Inventory Management Management Marketing Inventory Turnover 41