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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. The global loyalty management market stood at $2.47

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message. Between best-in-class customer service at its cafes in Atlanta and Savannah, Ga., Jamal Miller is Senior Director of Product Marketing at Intuit Mailchimp.

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Asic orders Urban Rampage stores to end Centrepay credit arrangements

Inside Retail

Clothing and homewares retailer Urban Rampage has been ordered by the Australian Securities & Investments Commission (Asic) to stop offering Centrepay credit arrangements at its stores. Coral Coast targeted First Nations consumers who received Centrelink payments.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

How Gen AI Can Solve for User Intent as Third-Party Cookies Phase Out Solutions engineers and developers are at the forefront, crafting proof of concepts that blend gen AI with existing systems. At the end of the day, chatbots and product catalogs are getting after the same thing.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

Are you planning to exhibit at a trade show in 2024? After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. Exhibitors should be aware of their competition When exhibiting at trade shows, it is important to be aware of your competition.

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