Hy-Vee Launches RedMedia Omnichannel Retail Media Network
September 22, 2023
Hy-Vee has unveiled its full-scale retail media network, Hy-Vee RedMedia, aiming to connect brands directly with its customer base across online and in-store platforms. This network, showcased at the Groceryshop 2023 conference, blends first-party customer data with insights from leading advertising firms for more targeted marketing. The company, operating across various industries, believes its diverse portfolio offers richer customer insights, enabling more personalized messages for marketers.
Recent News
Grocery Prices Have Finally Fallen for the First Time in a Year
Some grocery staples are seeing a decline in price.
Under Armour Layoffs Set Company up for Major Restructuring, Says CEO
Amid a decline in revenue, the brand is restructuring.
Almost 900,000 Yogi Tea Bags Recalled Over Pesticides
East West Tea Company, LLC has initiated a recall affecting almost 900,000 Yogi tea bags in 54,846 boxes sold nationwide.
McDonald’s Introduces Limited-Time $5 Value Meal & New McFlurry
McDonald’s will launch a $5 value meal in the U.S. starting June 25, available for roughly a month.