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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. It was just over our target.

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What Is Dropshipping? Pros And Cons Of Drop Shipping For Sellers, Manufacturers, And Customers

Retail Minded

To understand dropshipping better, let’s look at it from the seller’s point of view. Therefore, to make it successful, sellers need to invest in advertising to get their stores noticed. You can get started by using the dropshipping automation software at SparkShipping to connect with suppliers in minutes. What Is Dropshipping?

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Five ways to reduce operating costs in your retail business

Inside Retail

Cost of living pressures, supply chain issues, weak consumer confidence, interest rate hikes and reduced retail spending are all making retail a tough business to be in at the moment. Reduce advertising costs Nothing is more frustrating for a consumer than looking for a product online, to find it’s out of stock.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website. The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment.

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Is Wesfarmers’ Disney duet a sign of things to come?

Inside Retail

Last week, Wesfarmers dropped the gauntlet. . By announcing a partnership with The Walt Disney Company , and creating an easy way for customers to get access to the Disney+ video streaming service, as well as its own OnePass subscription shopping service , Wesfarmers has taken aim at Amazon Prime. appeared first on Inside Retail.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Take a look at Country Road’s latest Gift Flick gift story to see how it works – click here. The Gift Flick experience puts the focus on thoughtful gift selection and the relationship between the gifter and the receiver, leaving the retailer’s logistics company to deal with the task of shipping the physical items. .

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. In contrast, paid search clicks dropped 12%.

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