Remove Accounting Remove Promotions Remove Retail Marketing
article thumbnail

How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

Sometimes, the content is just posted from the brands account, and the audience naturally makes the connection. But success requires a delicate balance between entertainment and promotion. The post How China’s micro-drama boom is rewriting the rules of retail marketing appeared first on Inside Retail Australia.

article thumbnail

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Retail TouchPoints

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Unfortunately, those same retailers are struggling today. This is no longer true.

Grocer 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246
article thumbnail

Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Retail is now immersed within an omnichannel experience for customers, from the initial browsing stage all the way through to the final purchase stage. Research suggests that e-commerce now accounts for over 25% of all retail sales in the UK, and is expected to increase in the coming years (reaching one-third by the end of this year).

Returns 162
article thumbnail

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Retail TouchPoints

Retailers and consumers alike are bracing for a holiday season much like the last — masks look set to remain a top stocking-stuffer; “supply chain” has a become a daily topic in mainstream media; and parents are gearing up for tears with the top toys of the year already predicted to go out of stock. Early Birds Get the Products.

Marketing 299
article thumbnail

From China to India, how the world’s retail markets stack up: report

Inside Retail

China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. Despite sales remaining below the pre-pandemic level and weak consumer sentiment, retail growth is expected to reach 5 per cent from 2022 to 2027. It was valued at $3.8

article thumbnail

In Bangkok, malls are delivering culture to a mass audience

Inside Retail

There is nothing wrong with this and it is good business because the rich account for a disproportionately large percentage of sales, but it has little to do with the average Japanese. A second reason for the pivot toward culture is an economic one: mall operators are constantly retenanting to allocate more space to non-retail attractions.