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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Three: Make your social posts shoppable. Shoppable social posts are the cornerstone of social commerce.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan said that consumers are now increasingly prioritising products and brands that align with their environmental, ethical and social values.

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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. These creators, whether nano-, micro- or macro-influencers, have cultivated communities who eagerly consume their content and hang onto every product recommendation they make. Embed social “moments” into the owned ecommerce experience .

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Gen Z and millennials are influential generations who will continue to drive consumer shopping trends.

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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie. this fall, has fitness items and kitchen accessories in her cart.

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