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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Shopping 312
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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie. this fall, has fitness items and kitchen accessories in her cart.

Shopping 178
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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. To promote the new experience, e.l.f. Cosmetics has launched e.l.f. Beauty in a statement.

Jewelry 222
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QVC, Selma Blair and Isaac Mizrahi Launch Accessible Fashion Line

Retail TouchPoints

ET, features 15 styles including shirts, sweaters, jackets, pants and accessories. The apparel and accessories range in price from $49 to $129. “At The collection’s first assortment, which debuts on QVC on Oct. 6, 2023 at 1 p.m. Kohl’s debuted an assortment of adaptive styles from Nine West last month.

Fashion 271
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Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Retail TouchPoints

For the collaboration, users can interact with a 3D non-player character (NPC) digital avatar of Slick Rick within the Los Angeles Tycoon experience to earn exclusive digital items and rewards inspired by the rapper’s iconic accessories.

Fashion 226
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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. How to Take Consumer Engagement and LTV to New Levels.

Consumer 136
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?

Consumer 346