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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Shoppable social posts are the cornerstone of social commerce. Step Four: Implement live shopping experiences.

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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Celebrating sustainability With close to 70 fashion brands on the Smthgood platform, users can curate lookbooks across women’s fashion, accessories and lifestyle products.

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3 Ways to Benefit from the Inevitable Social Commerce Boom

Retail TouchPoints

Although social commerce sales in the U.S. But the reality is that building relationships with creators and managing all components of the partnership takes a lot of time and manual effort, especially if brands are looking to expand their strategy across different social platforms.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Poshmark to exit Australia to focus on core markets

Inside Retail

Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics. Buyers and sellers for Australia, India and the UK will no longer have access to the marketplace via the app or web starting November 2.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Creator-guided shopping is booming, with no signs of slowing down.

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