Accessories Consumer Promotions Social Commerce 
Inside Retail
NOVEMBER 7, 2023
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We
Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
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Retail TouchPoints
NOVEMBER 9, 2023
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. ’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. To promote the new experience, e.l.f. Cosmetics has launched e.l.f.
Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
Retail TouchPoints
DECEMBER 13, 2023
This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.
Retail TouchPoints
JUNE 9, 2022
billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?
Retail TouchPoints
APRIL 13, 2021
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. How to Take Consumer Engagement and LTV to New Levels. Listen to the session on demand. Listen to the session on demand.
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