Accessories Accounting Consumer Social Commerce 
Inside Retail
NOVEMBER 7, 2023
Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan said that consumers are now increasingly prioritising products and brands that align with their environmental, ethical and social values.
Inside Retail
JANUARY 16, 2022
During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.
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Inside Retail
JANUARY 14, 2024
Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”
Inside Retail
JANUARY 19, 2023
Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Indeed, some are looking for opportunities to socialise during e-commerce experiences.
Retail TouchPoints
JUNE 9, 2022
billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand?
Retail TouchPoints
JUNE 7, 2021
The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.
Retail TouchPoints
AUGUST 16, 2023
Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ consumer has much more trust and much higher expectations of premium content.
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