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One to watch: APAC goes all in on social commerce

Inside Retail

Covid-19 changed the way we purchase products and services. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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How scammers impersonate brands to steal from online shoppers

Inside Retail

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 136
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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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Analysis: Luxury retail in the post-Covid landscape

Inside Retail

Many habits they developed during 2020 — such as shopping online through WeChat and making mobile payments — will become permanent. According to a 2019 study by McKinsey, young Chinese consumers will account for 65 per cent of the growth in luxury fashion and accessories globally heading into 2025. Retail the New Way.

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This Instagram Trick Will Generate Sales

Independent Retailer

Natural Language Processing mechanisms allows brands to be able to automatically answer generic questions about shipping policies, coupons, discounts, and loyalty programs, among others. They are private, consumers can ask as many questions as they want, and an associate can answer them, enabling the shopping experience. “It