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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics.

Marketing 263
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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. in late 2023 after first expanding to the area in 2021. and Whitestown, Ind.

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FT: TikTok Planning to Launch North American Live Shopping Platform

Retail TouchPoints

In late 2021, the company helped Walmart add embedded shoppable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K. TalkShopLive has previously worked with U.S.

Shopping 317
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American Eagle Launches Shoppable AR Jeans Guide on Snapchat

Retail TouchPoints

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

For example, while Warby Parker announced a year-over-year revenue increase of 32% in its Q3 2021 earnings, the brand also reported an operating loss of $92 million for the quarter, more than double its $41.3 RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.