Remove 2021 Remove Marketing Remove Planning Remove Social Commerce
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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Poshmark to exit Australia to focus on core markets

Inside Retail

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. million monthly active users on its phone apps.

Marketing 263
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Shein Picks Amazon’s Backyard for New U.S. Fulfillment Hub

Retail TouchPoints

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. in late 2023 after first expanding to the area in 2021. and Whitestown, Ind.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 328
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FT: TikTok Planning to Launch North American Live Shopping Platform

Retail TouchPoints

TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K. In late 2021, the company helped Walmart add embedded shoppable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms. “The

Shopping 325
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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

For example, while Warby Parker announced a year-over-year revenue increase of 32% in its Q3 2021 earnings, the brand also reported an operating loss of $92 million for the quarter, more than double its $41.3 RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.