2021 Checkout Planning Social Commerce 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9
Retail TouchPoints
OCTOBER 3, 2022
In late 2021, the company helped Walmart add embedded shoppable videos across Walmart.com, multiple media outlets, brand and talent sites and social platforms. TikTok also has added a number of social shopping features over the past year. TalkShopLive has previously worked with U.S.
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Retail TouchPoints
MARCH 3, 2021
American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.
Retail TouchPoints
JUNE 2, 2022
With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. Although Pinterest plans to sunset THE YES site and app once the transaction closes, the goal is to implement a more integrated and evolved shopping vision.
Retail TouchPoints
DECEMBER 16, 2021
The TalkShopLive integration with Walmart includes a connection through the retailer’s commerce API, so all brands with products distributed by Walmart can also create shoppable content by using its platform. Walmart has planned more than 30 holiday-themed live shopping events for the 2021 season.
Retail TouchPoints
APRIL 13, 2021
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.
Inside Retail
MAY 2, 2021
Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. Consumers are visiting their local suburban shopping centres and stores more often in 2021 than they did pre-pandemic.
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