article thumbnail

Best Retail Marketing Tips for 2019

Retail Next

No lines, lots of choices, affordable deals, shop anytime and anywhere – these are just some of the many reasons why 51 percent of Americans prefer to shop online. Needless to say, the online retail industry has gotten bigger. From $390 billion in 2016, total sales jumped to $453 billion in 2017.

article thumbnail

Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. 52 percent of survey participants are more likely to make a purchase in-store in 2019 while 48 percent are more likely to make a purchase online. A common theme that can be seen in the 2019 retail landscape is a growing desire for sales, discounts, and highly competitive pricing among brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

The post 30+ Ecommerce Metrics Benchmarks (May 2019) appeared first on Store Growers. I use a lot of ecommerce benchmarks in my client projects. For new clients, these metrics offer a great way to put together a plan to set goals and expectations. And with existing clients, benchmarks are good way to see how we stack up against others. This article bundles all of the different research and reports that I have collected over the years.

Jewelry 51
article thumbnail

2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Inside Retail

If you cast your mind back to 2019, Christmas was business as usual. “E-commerce The post 2019 vs 2020 vs 2021: How has Covid impacted Christmas?

Shopping 246
article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

article thumbnail

Amazing Business Radio: John Rossman

Hyken

Think Like Amazon. Innovation from the World’s Leading Customer-Obsessed Company. Shep Hyken interviews John Rossman. They discuss John’s new book, Think Like Amazon , and how to utilize the key factors that drive Amazon’s success.

ATS 129
article thumbnail

Retail Performance Pulse: Stores Enjoy Strong Opening of Holiday Season

Retail Next

The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of November 2019 (November 3-30 on the industry’s 4-5-4 calendar).

ATV 59
article thumbnail

How do you think the second half of 2019 will be for your store?

Retail Smart Guys

The first half of 2019 was certainly, well, interesting. Nearly every retailer I talk to tells me that it wasn’t great.

article thumbnail

Retail Performance Pulse: Store Sales Trends Continue to Outpace Shopper Traffic Trends

Retail Next

For a full reporting of physical store performance for the month of October 2019, please download your copy of the Retail Performance Pulse today. Company Retail Trends & Insights October 2019 brick-and-mortar store performance October 2019 store performance Retail Performance Pulse

ATS 52
article thumbnail

Retail Performance Pulse: Labor Day Performance Powers Stores to the Close of a Strong Summer Quarter

Retail Next

The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of September 2019 (September 1 through October 5 on the industry’s 4-5-4 calendar).

ATV 52
article thumbnail

When is Price Skimming Effective? Pros and Cons for Brands

Wiser

When done right, a new product launch can be a big win for a brand. Apple is usually on the winning side of its product launches, with lines wrapped around the corner for the next iPhone or new gadget. A big part of a successful product launch is the price.

Returns 100
article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

article thumbnail

6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

Wiser

The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an item and being able to use it that day.

article thumbnail

Nike Left Amazon. Should Your Brand Leave Too?

Wiser

According to Amazon data, the company’s Prime Day event in 2019 recorded more sales than 2018 Black Friday and Cyber Monday combined, with more than 175 million products sold. Have you heard the news that Nike will no longer sell merchandise on the Amazon.com marketplace? It quickly became a major, trending news story—Nike will turn its attention to its direct-to-consumer channel and look to recoup those Amazon sales on its own website. What’s the deal with that?

article thumbnail

What is Penetration Pricing? Advantages and Disadvantages for Brands

Wiser

Are you getting ready to launch a new product? It’s at this time that brands need to focus on setting the right price to attract the most customers possible. This is when penetration pricing can come into play. But what is penetration pricing?

article thumbnail

7 reasons why retail mobile technology is growing in 2019

Jamf on Retail

According to a recent study Jamf commissioned, here are 7 reasons why retail mobile technology is growing in 2019. A powerful Mobile Device Management (MDM) system is key to keeping it all running smoothly

article thumbnail

7 reasons why retail mobile technology is growing in 2019

Jamf on Retail

According to a recent study Jamf commissioned, here are 7 reasons why retail mobile technology is growing in 2019. A powerful Mobile Device Management (MDM) system is key to keeping it all running smoothly

article thumbnail

Report: Forecasting & Retail Analytics Going Into 2019

Retalon

Get the Survey Report Report: Forecasting & Retail Analytics Going Into 2019 Retalon Predictive Analytics 12 March, 2019 "/> How retailers are optimizing and automating their business Retalon Predictive Analytics 04 March, 2019 "/> Integrated Planning & Inventory Management Special Report Retalon Predictive Analytics 01 February, 2019 "/> Integrated Planning: Getting It Right – A Boston Retail Partners Report Retalon Predictive Analytics 31 January, 2019 "/>.

article thumbnail

Retail Performance Pulse: Stores’ Strong Summer Continued in August

Retail Next

The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of August 2019 (August 4 through August 31 on the industry’s 4-5-4 calendar).

ATV 52
article thumbnail

How to Collect Customer Data and Improve Shopper Experience

Retail Next

In today’s world, collecting data and basing decisions on the calculated data is critical to success, especially in the retail market.

article thumbnail

How parcel service delivery has evolved in 2019

Retail Technology Review

By Matthew Robertson, Co-CEO, NetDespatch. Parcel service delivery has evolved significantly in recent years, especially as online sales continue to soar, the demand for parcel delivery has gone up in parallel. Critical Issues Internet Retailing Retail Supply Chain

37
article thumbnail

5 Holiday Merchandising Tips for Effective Seasonal Displays

Retail Next

Holiday Shopping Retail Store Operations holiday 2019 holiday shopping merchandising retailThe holiday season always brings out the best in retailers and merchandisers alike.

article thumbnail

Secrets to eCommerce success to be revealed at B2B Marketing Expo 2019

Retail Technology Review

The secrets to succeeding in B2B eCommerce are to be unveiled to marketers at this year’s B2B Marketing Expo 2019. Retail Supply Chain Internet Retailing Exhibitions and Events

article thumbnail

Ethoca wins Most Innovative Online Solution at the UK Fraud Awards 2019

Retail Technology Review

Ethoca, the leading provider of collaboration-based technology solutions that help card issuers and online merchants increase card acceptance and stop ecommerce fraud and disputes, has won ‘Most Innovative Online Solution’ at the UK Fraud Awards 2019.

ATS 37
article thumbnail

Retail Quality Report 2019: Global retailers still struggling with digital

Retail Technology Review

Applause, the digital quality and crowdsourced testing solutions provider, has released the global findings of its annual Retail Quality Report. It shows that global retailers are failing to keep up with consumer expectations for optimised digital experiences. Critical Issues Internet Retailing Supply Chain

article thumbnail

How to Improve Your Store’s First Impression Through Targeted Branding

Retail Next

Having a brick-and-mortar store is more challenging than it used to be. The rise in e-commerce has left many retail shop owners out of ideas and out of business. However, despite the doom and gloom, retail research shows that 49 percent of consumers still prefer brick-and-mortar.

article thumbnail

5 Unethical Pricing Pitfalls to Avoid

Wiser

Is your company home to ethical or unethical pricing strategies? We all would like to say that our business is ethical and upstanding, but unfortunately, there are a lot of grey areas in between. It’s hard to implement perfect, 100-percent ethical prices across your entire assortment, especially if you’re not sure what is ethical or unethical pricing, anyway. Here is what you need to know to stay ahead of any ethical issues with your pricing strategies.

article thumbnail

4 Trends in Last-Mile Delivery That Can Help Drive Sales

Wiser

It’s often said that the last step is the hardest to take. This is certainly a challenge faced by many eCommerce brands and retailers—how to get customer orders that last mile to their front doors.

article thumbnail

8 Simple Tactics to Increase Market Basket Size

Wiser

The goal of any brick-and-mortar retailer is to sell. You want your customers to come in early and often, and you want them to leave satisfied. Whether you achieve this goal or not can be summed up with one metric: market basket size. What is a market basket? It’s the total of a shopper’s purchases during one specific visit to your store. A small market basket size is one item—what counts as a large basket is up to you.

article thumbnail

4 Pricing-Related Tips to Launch a New Product

Wiser

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. Think Google Glass, the Segway, and Barnes and Noble’s Nook.). What is one common theme across all product launches, good or bad? Pricing.

article thumbnail

How to Create Effective Sales Promotions

Wiser

Promotions are a popular technique for brands and retailers to motivate customers and drive sales. You’ll see promotions in all shapes and sizes, from buy one get one free to a percent off to free shipping. . Here’s how leading brands and retailers today create effective sales promotions: . Track Competitor Behavior. The first step toward a high-quality promotional strategy is to track competitor behavior.

article thumbnail

List Price vs. Net Price: What You Need to Know to Optimize Your Pricing Strategies

Wiser

A price is never one number. In reality, prices are constantly changing. They have different names and purposes, and finding the right price for the right scenario is an important challenge to tackle for any successful brand or retailer.

article thumbnail

[Total Retail]: 4 Key Elements Driving Superior Customer Experience In-Store

Wiser

People, products, shopability, and sentiment. These are the four key elements driving superior customer experience in-store, according to Wiser CEO Andy Ballard.

article thumbnail

What Gen Z Wants from Their In-Store Experience

Wiser

People have studied buying habits and consumer sentiment of Millennials. However, there is a new generation, Generation Z, which will soon have a major impact on brands and retailers. Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old. I myself am part of Gen Z. Gen Z is the first generation to have had access to the internet and current advanced technology for their entire lives.

article thumbnail

What Are the Causes and Costs of Bad Data in Retail?

Wiser

Building a successful business requires data, but not just any data: it must be accurate, high-quality data. A cquiring and maintaining a database of good data is no easy feat. For many brands and retailers, quality data can be hard to come by and the costs can add up quickly. . However, it’s important to remember that the cost of acquiring accurate data is far better than the cost of operating with bad data.

Apparel 80
article thumbnail

2019 JNUC Diversity Sponsorship Applications Now Available

Jamf on Retail

For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend

39
article thumbnail

2019 JNUC Diversity Sponsorship Applications Now Available

Jamf on Retail

For the third year in a row Jamf is offering 10 JNUC Diversity Sponsorships for people from underrepresented groups within the technology sector. They include free admission and a $500 stipend

39
article thumbnail

How to Measure Consumer Behavior: 3 Metrics for Brands and Retailers

Wiser

A brick-and-mortar store is in constant motion. The assortment, merchandising, layout—all change often. In order to maximize revenue and provide top-notch customer service, of course. This is great, but there’s a real challenge behind knowing which strategy is the right one. Will that new display drive sales? Will a new product bring in more shoppers? Will a promotion here eat into sales or lift them up? It’s normal to be a bit nervous about a change inside your stores.

article thumbnail

Store Wars: Hats Off to Penney’s – Yes, JCPenney

Retail Next

Retail is a funny business. There are so many factors that separate the winners from the losers, and in the current climate I am often surprised by who gets it right and who gets it wrong.

article thumbnail

Why is Average Unit Retail (AUR) Important?

Wiser

Average Unit Retail, or AUR, is a key metric used in retail today, alongside other important data points such as market share, average order value, and units per transaction. But what is Average Unit Retail, and why is AUR important? Let’s find out. Average Unit Retail Defined. Average Unit Retail, in simple terms, is the average price an item is sold for in a specific time period. AUR is calculated by dividing the total revenue or net sales in dollars by the number of items sold.

article thumbnail

5 Questions to Ask When Choosing Your MAP Platform

Wiser

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brands product for. But this does not mean that this is the lowest price that they can sell it for. It just means that that’s the lowest price that they can show online or in an advertisement. The right MAP provider can help your team save hours of time looking through eCommerce sites or online advertisements to see whether your resellers are following the agreed-upon MAP policy.

article thumbnail

What is Product Development? How Retail Brands Dominate the Process

Wiser

Product development can be fun, exciting, terrifying, and immensely challenging. Sometimes, all at the same time. Whether you’re a new startup or a Fortune 500 company, product development is one of the most important steps toward a successful and prosperous business. Shoppers won’t come without the right product, and all else falls apart after that. How can you simplify and take control of this process? Start by understanding what it is. What is Product Development?

article thumbnail

3 High-Impact CPG Sales Tips From Kraft Heinz’ Sales Team

RepslyBlog

For CPG brands, building a field sales team is a big investment — and an important one. Having dedicated sales reps champion your brand in high-opportunity stores and become experts in your market can give you a competitive advantage at the shelf, making the difference between a shopper choosing your brand or your competition.