Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

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Consumer Returns Advertising Marketing 98

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. RTP: The Future Consumer Index also identifies some retail trends. Which retail trends identified in the Future Consumer Index do you think are most pertinent?

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Consumer Fulfillment Retail Trends Shopping 279

Indigo 9 Digital

NOVEMBER 29, 2022

When they launched Goat, they really hit the right market segment. They went in and addressed a problem that the industry was having, which was fake products and authenticity, the things that made potential customers very leery of buying online,” said George Belch, chairman of the marketing department at San Deigo State University.

Apparel 97

Apparel Accessories Retailing Pricing Marketing 97

Indigo 9 Digital

JULY 29, 2022

That’s one of the reasons Pepsi launched flavoured sparkling water brand Bubly in 2018. “As To this end Coca-Cola bought British coffee chain Costa Coffee in 2018 for $5.1 With over 4,000 locations the purchase of Costa Coffee gave Coca-Cola a large retail store footprint but Coca-Cola insists the move isn’t about retail.

Consumer 98

Consumer Marketing Supermarket Location 98

Indigo 9 Digital

DECEMBER 6, 2023

The fast food industry has also taken a while to catch up with McDonald’s only starting to make burgers using fresh beef patties in 2018. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. Shake Shack tries to differentiate itself by adapting to local markets. Serve the local community.

Location 98

Location Consumer Retail Trends Marketing 98

Indigo 9 Digital

MAY 31, 2022

For example, in 2016 Adidas’ market share in the United States was 6.8% Speaking about the initiative Nike’s CEO at the time, Mike Parker, said: “through the Consumer Direct Offense, we’re getting even more aggressive in the digital marketplace, targeting key markets and delivering product faster than ever.” Not a chance.

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Checkout Consumer Retail Trends Shopping 98

Indigo 9 Digital

JANUARY 17, 2023

In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues. A healthier rate of marketing spend would be around 10% of sales. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We

Merchant Services 116

Merchant Services Payment Services Consumer Promotions 116

Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Like Sears and Neiman Marcus, Forever 21 simply did not react to changes in the market fast enough.

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Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MAY 12, 2022

The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.

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Apparel Fashion Marketing Accessories 111

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs. Do you like this content?

Returns 52

Returns Advertising Consumer Wholesale 52

Rangeme

FEBRUARY 28, 2022

In 2018, French-trained personal chef Rodolfo Fernandes knew he had to create something sweet and healthy that everyone could enjoy without losing the satisfying taste of “sugar” after remembering a story from his childhood. No Sugar Aloud has been active on RangeMe since 2018, and the team is fond of RangeMe Insights. So, what’s next?

Wholesale 98

Wholesale Grocer Consumer Shipping 98

Indigo 9 Digital

MAY 3, 2022

When Rihanna launched her lingerie brand Savage X Fenty in 2018 it was inclusive from the very beginning. For retailers to not adapt or evolve can be a fatal flaw,” says Kalinda Ukanwa, a marketing professor at the University of Southern California Marshall School of Business. Rihanna from the beginning wanted to serve everyone.

Fashion 98

Fashion Consumer Marketing Advertising 98

Indigo 9 Digital

FEBRUARY 9, 2023

Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3

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Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

SEPTEMBER 26, 2023

Trader Joe’s is another retailer that gives away a lot of free samples and “ what a lot of people may not know is the biggest marketing expense we have at Trader Joe's is actually just letting people try our food,” says Tara Miller, Trader Joe’s Director of Marketing. Do you like this content? Start selling food.

Beauty and Health 97

Beauty and Health Returns Location Advertising 97

A1 Retail

JUNE 15, 2021

Harita Shah, Marketing Director UK and Creative, Media, Events, & Brand – Europe, Unibail-Rodamco-Westfield comments : “We’re delighted to host By Rotation’s first physical pop-up at Westfield London this July.

Fashion 52

Fashion Boutique Accessories Retail Trends 52

Indigo 9 Digital

MAY 4, 2023

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. Many “dollar” stores also carry items that cost well above one dollar.

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

APRIL 17, 2023

Sephora knows that great marketing starts with great service. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Many of the personalized experiences that Sephora offers are due to the retailer’s focus on innovation.

Shipping 122

Shipping Shopping Marketing Retail Trends 122

Rangeme

APRIL 11, 2022

According to the Future of Drink Report from market research company Datassential, Chicago, 42% of consumers say they are interested in plant-based, alcohol-free versions of classic cocktails. In 2018, Guinness stopped filtering through isinglass (fish bladder), which it had been doing for more than 250 years. Source: Just Wine.

Supermarket 52

Supermarket Consumer Accounting Marketing 52

Indigo 9 Digital

JANUARY 11, 2023

Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7 Walmart has made a number of moves in recent years that show why it’s the number one retailer in the world.

Advertising 98

Advertising Shipping Returns Fulfillment 98

Rangeme

JULY 27, 2022

It will be a $47 billion global opportunity by 2028, according to Vantage Market Research, but is the growing cannabidiol (CBD) market safe and legal? It is beyond medicine where the CBD market is growing fastest. and Europe expected to be the world’s largest markets for CBD in the next few years. In the U.S.,

Beauty and Health 52

Beauty and Health Consumer Marketing Retail Trends 52

Rangeme

JUNE 14, 2022

These programs lead to more loyal customers since 47% say they spend more with the supermarket whose program they belong to, according to the Data and Marketing Association in London. Some retailers are doing a great job with loyalty programs, he points out. Loyalty programs are popular in the U.K.,

Supermarket 98

Supermarket Department Stores Consumer Shopping 98

Indigo 9 Digital

MARCH 31, 2023

But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. Nordstrom operates in one of the hardest categories in retail, apparel and accessories. Over the past decade that Nordstrom has been in Canada there have been material changes in the market.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Rangeme

OCTOBER 27, 2021

Additionally, there is a compelling sales and marketing story to tell as well; SPINS recently reported that products certified across these categories are all seeing double-digit growth; Non-GMO (10%), Organic (11%), B-Corp (11%), Fair Trade (10%,) and Animal Welfare (19%). . Are you interested in getting USDA certified organic?

Consumer 98

Consumer Marketing Management Accounting 98

Indigo 9 Digital

JANUARY 30, 2023

Between 2007 and 2018 the number of department stores in the United States declined by 1,159 while the segment featuring the highest growth, dollar stores, saw its store count increase by 12,535 stores. Morgan Stanley believes the clothing market has “hit a ceiling” and is going into a “structural decline.” Do you like this content?

Shopping 98

Shopping Department Stores Location Planning 98

Indigo 9 Digital

JANUARY 12, 2023

Fast forward less than two decades later to 2018 when Sears was in so much financial hardship with declining sales and profits as well as mounting debt it filed for bankruptcy. Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears.

Merchant Services 111

Merchant Services Consumer Management Department Stores 111

Indigo 9 Digital

MARCH 22, 2022

But the truth is many eCommerce trends come from the largest eCommerce market in the world, China. Last year retail eCommerce sales in China came in at an eye popping $2.6 trillion giving China a 52% share of global eCommerce retail sales. The offline market is very important to us.” Do you like this content?

Beauty and Health 59

Beauty and Health Home Furnishings Shipping Shopping 59

Indigo 9 Digital

JULY 5, 2022

Any good marketer knows the right collaborations can do wonders for a brand even turning its fortunes around. In 2018 New Balance partnered with an unlikely partner, NBA player Kawhi Leonard. It starts chasing after the latest trends in a desperate attempt to stay relevant. The right collaborations. Take a look at Tim Hortons.

Management 52

Management Consumer Marketing Retail Trends 52

Indigo 9 Digital

MARCH 17, 2022

Explore unconventional and creative marketing. While these are not the kinds of marketing moves that everyone is talking about these vehicles often have more captive audiences than a fast-moving social media feed. Free samples are really just another form of marketing retailers use to generate more sales.

Beauty and Health 90

Beauty and Health Promotions Shopping Marketing 90

Indigo 9 Digital

SEPTEMBER 1, 2022

Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Marks & Spencer’s revenues last year were up 21.5%

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95

Indigo 9 Digital

SEPTEMBER 15, 2022

This acquisition adds to other moves Amazon has made in the healthcare sector including its purchase of PillPak, an online pharmacy, in 2018 for $753 million. In addition to getting more of your wallet, a service business like this has better margins than Amazon’s retail business and is less capital intensive. Do you like this content?

Advertising 95

Advertising Drop-Shipping Returns Consumer 95

Indigo 9 Digital

MARCH 9, 2023

This shift in shopping habits has negatively impacted retailers in the middle of the pricing spectrum like JC Penney, Sears , Gap and Kohl’s. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Do you like this content? eCommerce isn’t cheap.

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Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

JUNE 13, 2022

The success of that campaign was not lost on other fast food chains and last year Tim Hortons launched a marketing campaign with Canadian pop superstar Justin Bieber. Justin is so fervent in how much he loves Tims,” said Hope Bagozzi, chief marketing officer at Tim Hortons. The Chinese market is absolutely a compelling market.

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Rangeme

JUNE 28, 2022

Target also has a Forward Founders program, designed to engage entrepreneurs, particularly Black founders, early in their startup journeys by helping them navigate critical stages of bringing a brand to market, including ideation, product development, and scaling for mass retail. Suppliers focus on equity.

Clienteling 52

Clienteling Shopping Marketing Retail Trends 52

Rangeme

NOVEMBER 24, 2021

Regarding their experience during the DIVERSEtrade event, Wangene Hall, Director of Marketing at Global Village Foods, explains “We found it easy to engage with KeHE and felt like each step was geared towards our success. The DIVERSEtrade event was excellent,” says Hilary Long, VP of Sales & Marketing at Frey Farms. “We

Management 52

Management Consumer Marketing Wholesale 52

Rangeme

MAY 26, 2022

In honor of these heritage celebrations, we asked AANHPI- and Haitian-owned brands on RangeMe about the stories behind their culture and the obstacles they have faced within the retail world. In the beginning, Lim had a tough time forging relationships with retailers, “I hadn’t grown up in the U.S., AANHPI-owned brands on RangeMe.

Outdoor 52

Outdoor Shipping Accounting Promotions 52

Indigo 9 Digital

MARCH 11, 2022

Classes can be offered by almost any retailer that sells a product. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts. This experience is so good Fast Company named it the best retail experience of the year in 2018.

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Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

MARCH 16, 2022

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. In 2018 Macy’s purchased Story, a popular Manhattan based store. According to Office Depot CEO Gerry Smith: “we’re not trying to be WeWork and go to the high-end of the market.

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Promotions Location Store Layout Shopping 64