2018 Advertising Marketing Retail Trends 
Indigo 9 Digital
JUNE 7, 2022
Consumers at that time were reeling from the recession and Aldi and Lidl entered the grocery market in the United Kingdom with low prices and were able to steal share. Tesco even tried its hand at opening a discount grocery chain called Jack in 2018 but it closed the chain of 13 stores earlier this year. "We Source: Bloomberg.
Indigo 9 Digital
NOVEMBER 16, 2023
Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.
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Retail TouchPoints
AUGUST 3, 2020
In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. That means retailers have to be transparent with their pricing, but they can go further. RTP: The Future Consumer Index also identifies some retail trends.
Indigo 9 Digital
SEPTEMBER 15, 2022
Before Amazon most retailers where primarily in the business of selling goods. Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. Amazon has revolutionized retail in many ways. "We
Indigo 9 Digital
JANUARY 11, 2023
Raise your hand if you have ordered multiple versions of the same outfit in different sizes because you don’t know what your size is at a particular retailer. Take mattress retailer Casper. In 2018 Casper spent $80.7 Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021.
Indigo 9 Digital
JULY 21, 2023
In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs.
Indigo 9 Digital
FEBRUARY 9, 2023
Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Oatly opened for business 29 years ago in Sweden where it was a household name long before its products entered the United States market seven years ago. Oatly is now valued at $1.3
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