Indigo 9 Digital

NOVEMBER 29, 2022

When they launched Goat, they really hit the right market segment. They went in and addressed a problem that the industry was having, which was fake products and authenticity, the things that made potential customers very leery of buying online,” said George Belch, chairman of the marketing department at San Deigo State University.

Apparel 97

Apparel Accessories Retailing Pricing Marketing 97

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. They’re looking for the best deal and are probably going to use the web to do price shopping. RTP: The Future Consumer Index also identifies some retail trends.

Consumer 279

Consumer Fulfillment Retail Trends Shopping 279

Indigo 9 Digital

MAY 12, 2022

The deal was significant because it was the first time such a large private equity firm invested in the streetwear market. What has led to Supreme’s ascent and dominance in the clothing market? Resale and social media growth provide free marketing and more exposure. Scarcity that heightens demand.

Apparel 111

Apparel Fashion Marketing Accessories 111